B for Benefits
What is the difference between a boring seller and a brilliant seller? What are the advantages, how to use them and make them explicit?
Do you think it, or do you know it? The data analysis underlying marketing choices
di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…
Managing complaints or “Give me a reason to remain with you!”
by Alice Alessandri Dealing with happy and satisfied customers, those people who make your days enjoyable and your job rewarding, is definitely fulfilling and motivating. However, the difference between a professional and an amateur, lies in their ability to handle…
Nightmare salespeople: mistakes when listening to customer needs
We are going to take a look at the most frequent mistakes made when asking and listening in order to get some handy tips on what NOT to do during an ethical sale.
Sometimes I “fail to make a sale”, what should I do?
by Alberto Aleo Little is said about what happens when, despite all our efforts, our negotiating skills and the implementation of the perfect strategy, we still fail to make a sale. Firstly, it should be clear that in every purchase…
The salesperson and the price: a relationship to reconsider
The salesperson and the price: our tips on how to propose the value of an offer.
Marketing and the Law of Attraction
Is there a law of attraction that binds customers and companies? Yes, and here's how to use it to increase your business.
What do I sell and why? The analysis of the offer system
What is the real object being traded in a sale? Are you certain you know what you are really offering the customer? Let’s analyse the offer system.
Are you an ethical seller? Try out this test to find out …
Find out how ethical you are when conducting a sale and what distinguishes an ethical salesperson from a traditional one.
Customer vs Seller? Let’s resolve the conflict of interest
Customers and sellers are not enemies and this is why.