Marketing mix: how the ingredients change
How the marketing tools used in modern markets have changed.
Mission and Vision: what exactly are they? How do you create and use them?
Let's learn together how to define our goals and our identity.
How to choose sales training courses
by Alice Alessandri and Alberto Aleo In a world packed with sales training courses, some advice may be useful on how to choose the right one, the course that will best suit your particular needs. In Passodue we provide sales…
The salesperson and the price: a relationship to reconsider
The salesperson and the price: our tips on how to propose the value of an offer.
Two generations compare notes in a dialogue on Marketing, Branding and Communications
By Alberto Aleo and Riccardo Trevisani Two different generations with diverse experiences and from different contexts, but both dealing with corporate strategies and tools: Riccardo has just concluded a arkeaster's degree in Design Management Innovation (don’t be fooled by the name because it…
Personal Branding: creating your own image
by Alice Alessandri and Alberto Aleo If the world’s best universities today aim to train entrepreneurs rather than managers, there must be a reason. The future of our economies will increasingly be entrusted to individual initiative. Ideas connected with a…
From Start-up to Stand-up: the advantage of Italianity
By Alberto Aleo - an interview with Fabio Pornaro What does the future hold for Italian firms? Can the expert craftsmanship that has always set apart our national production combine with the dynamics of new markets? What is the real advantage…
Real, not perfect: marketing has moved on since the ’90s
Let's find out how to transform potential flaws into elements of our identity.
You can tell a man by where he sits: the meeting room
di Marzia Mazzi When I enter a company for the first time, I’m fascinated to see how the workspace reveals so much about the people who use it, telling us about the company spirit, the internal dynamics as well as…
The various dimensions of a sale: the internal customer
by Alberto Aleo Welcome back! Since one of the major difficulties on returning to work after the holidays is getting used once again to your working environment and your "internal customer", that is to say your colleagues, today's article tackles this…