My best enemy: how to best manage the relationship with competitors
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
Yeast relates to cakes as words relate to messages – The power of words
Why dedicate an article to words? Because they have a very important specific weight. This becomes even more true when the objective of our communication is sales and it is necessary to convey trust, security and enthusiasm to our potential customer.
(Professional) Holiday etiquette tips
The Christmas holidays are approaching quickly and many of us will spend them at home with their loved ones. Holidays are made not only for spending more time with our dear ones, but also for relaxing and restoring our energies, therefore it is very important to make the most of them. As always quality lies in the details and this is what we are going to discuss in the following paragraphs: we’ll try and analyse the little attentions that can turn Christmas into a real present both for ourselves and for those around us.
Holidays University: marketing applied to holiday planning
In this preholiday article we are going to try a real experiment and turn your next holiday into a good occasion to revise – or learn – some management tools.
The vindication of the (true) outsiders
Who are the (real) outsiders? We are wary of imitations and learn to recognize them through their ability to lead others, to give, to generate culture and paying close attention to gestures and words.
The most beautiful gift you have ever received
What exactly is this emotional bond that we establish with some objects and what characteristics do they have that produces it? Try to remember the presents you have received which have, in some way, left a mark in your life. When you are thinking of finding the right gift, do it with the desire to choose something that can potentially change the person who will receive it.
From information to communication, my work method
di Alice Alessandri Several times we wrote about the value of unconventional professional paths: today I want to tell you what I have learned from my own experiences and how I created my work method. In 1995 I graduated in…
In praise of Christmas
by Alice Alessandri e Alberto Aleo It will be Christmas in a few days. Is this good or bad news? It depends on your point of view. For some people this is the most beautiful time of the year, while for…
Seas of knowledge and mountains of innovation
by Alice Alessandri e Alberto Aleo Whether you are planning a holiday at the sea or a trip to the mountains, our suggestion is to use the holiday period to bring your knowledge up to date - to learn, to make…
“Entrepreneurs on a mission from God”: when success serves the common good
by Alberto Aleo Do you remember the scene in the movie The Blues Brothers when John Belushi says ‘we are on a mission from God’ to describe his plan to put a band together? It makes you smile, but it also…