How to write effective quotations with the customer as protagonist
Business evolution: we do not live on profit alone
Give shape to your projects: tips for a creative Business Plan
Mission Impossible: calculating the market share when there are no data
by Alberto Aleo Have you ever been called into your boss’ office without any warning as you prepare to leave in the evening and been assigned, with an apparently guileless air, an impossible mission? When you try to raise any…
Sales forecasts: rear-view mirror or a lens pointed forwards?
Business re-evolution: interview with Niccolò Branca
by Alice Alessandri and Alberto Aleo Fernet-Branca is a household name in Italy, and widely appreciated abroad, but maybe not everyone knows that the Fratelli Branca Distillerie is one of Italy’s oldest family businesses. Present on the market since 1845, with…
How to choose sales training courses
By Alice Alessandri & Alberto Aleo In a world packed with sales training courses, some advice may be useful on how to choose the right one, the course that will best suit your particular needs. In Passodue we provide sales…
The Engineer’s magic blackboard: a case study
Responsibility set us free
by Alice Alessandri When you read the title you probably thought, "there must be a typing error: how can responsibilities, of all things, set us free?" Actually, we are used to thinking that the opposite is true, i.e. that without…