by Alberto Aleo e Giorgio Mondardini At a time in the market where companies are cutting promotion costs, there is a category of marketing tools that is showing growth, namely events. To find out more, we talked to Giorgio Mondardini, a person…
by Alberto Aleo While underlining that the profession of a travelling salesman is both noble and nowadays cloaked in a certain romantic aura linked to the pioneering spirit, the question as posed by my grandmother had a negative connotation. What…
by Alice Alessandri & Alberto Aleo The long wait is over! After almost two years of hard work, our first publication Sales Ethics is now in the shops. The book describes how to become a successful salesperson while remaining true…