ethics Archives • Passodue

The charm of ethics: from fashion to real change factor

For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.

29/01/2024

Ethical communication

A short journey in search of communication responsibilities

In a conversation, are we sure that we can 'delegate' the success of the information exchange to the person on the other side of the conversation? Let us try to think together about the issue of responsibility in communication.

01/03/2021

Sales Ethics

I swear to tell the truth, the whole truth and nothing but the truth

“Is it necessary to always tell the truth when dealing with clients?” this is one of the most common questions we receive from those who take part in our courses. As the creators of the Sales Ethics method, our only answer should be “Of course!”. In fact it is not so easy to be always completely sincere with clients. Not so much because of the budget and sales targets we need to achieve; in fact sometimes expressing our personal opinion can prove useless, if not detrimental to our clients. Let’s see how and when this might happen, and analyse what serving the truth really means!

04/05/2020

Business in Love

When the customer makes the difference: ethical buying

by Alice Alessandri and Alberto Aleo We often talk about ethical buying to refer to choosing items that are sustainable and produced without harming the environment and communities. Actually, a customer’s choices can influence the market not only in terms…

11/12/2017

Sales Ethics

Is the negotiating effectiveness of an ethical salesperson greater than that of a non-ethical one?

Let's analyze which sales techniques are more effective, traditional or ethical ones.

27/11/2017

Sales Ethics

Ethical stories: Marcello Ceccaroni, the Che Guevara of surgery

by Alice Alessandri Marcello Ceccaroni is 45 years old and, young though he is, has risen to the role of Consultant in the Department of Gynecology at the Sacro Cuore Don Calabria Hospital in Negrar (Verona) thanks to his determination, dedication and…

30/10/2017

Ethical leadership

Leadership in “Peacetime”: a talk with Prof. Leigh Hafrey of the MIT

Prof. Leigh Hafrey, professor of leadership at MIT in Boston, gives us his valuable advice on the following topic

16/10/2017

Sales Ethics

“Giving voice to what you believe in”: Interview with Mary Gentile, PhD.

by Alice Alessandri e Alberto Aleo We arrived in Newburyport near Boston on a late spring day to interview our friend and mentor Mary Gentile. It is always a joy to meet up with her as we are bound to…

18/09/2017

Ethical leadership

Manual for Ethical Leaders – Chapter 1: Constructive Criticism

We learn to manage the group using constructive criticism.

17/07/2017

Nightmare Salespeople

Nightmare salespeople: mistakes when handling after-sales

by Alice Alessandri e Alberto Aleo Despite a series of errors, misunderstandings and upsets our nightmare salespeople has managed to pull off a sale, but the relationship with the customer does not end there. To reach the centre of the circle…

03/07/2017

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