Ethical marketing
Marketing is considered increasingly transversal to all company functions; a language that every manager or employee – regardless of the role they play – must be able to speak, because in a company “everything and everyone sells” and in the eyes of the customer there can never be too much consistency.
Marketing involves different areas of knowledge, from highly technical knowledge based on statistical analysis and precise strategic tools, to that rooted in psychology and relationships and focusing on the study of people and their emotions. It is this combination of humanism and science that enables us to achieve a level of knowledge that can free hidden potential for ourselves and for our business.
In a series of articles dedicated to this topic, we talk about how marketing has been transformed in recent years and how to make its use functional, practical and applicable in our everyday work.
We will answer questions such as “Are the 4 Ps of the marketing mix still valid?”, “How does marketing help us understand the customer?”, “How do I position myself on the market and ensure recognizability?”
Here is a selection of articles that will help you find answers:
What do I sell and why? The analysis of the offer system
Real, not perfect: marketing has moved on since the ’90s
From Start-up to Stand-up: the advantage of Italianity
By Alberto Aleo - an interview with Fabio Pornaro What does…
Personal Branding: creating your own image
by Alice Alessandri and Alberto Aleo If the world’s best…
Marketing and the Law of Attraction
Time to consider externalities and ethics
by Alice Alessandri e Alberto Aleo We have been hearing about…
Two generations compare notes in a dialogue on Marketing, Branding and Communications
By Alberto Aleo and Riccardo Trevisani Two different generations with diverse experiences and…
Mission and Vision: what exactly are they? How do you create and use them?
Marketing mix: how the ingredients change
Mission Impossible: calculating the market share when there are no data
by Alberto Aleo Have you ever been called into your…
Segmentation: changing consumers and purchasing choices
Exploring marketing: what is SWOT analysis and how can it be useful?
by Alberto Aleo SWOT stands for Strengths, Weaknesses, Opportunities, and…
Do you think it, or do you know it? The data analysis underlying marketing choices
di Alberto Aleo In our experience as consultants we see…
Give shape to your projects: tips for a creative Business Plan
Business evolution: we do not live on profit alone
Holidays University: marketing applied to holiday planning
“No one like you”: be different to be successful
Customer Journey : a journey throughout the customer experience
My best enemy: how to best manage the relationship with competitors
What is marketing all about and why is it useful?
The 5 points of branding
Why the Pareto principle, aka the 80/20 rule, is so important in marketing
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