10 Mistakes to Avoid When Talking About Price
Evaluating and displaying price correctly stems from our psyche, our core values, our beliefs, and our self-esteem. Join us, therefore, in this series of tips to help you evolve.
My best enemy: how to best manage the relationship with competitors
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
I swear to tell the truth, the whole truth and nothing but the truth
“Is it necessary to always tell the truth when dealing with clients?” this is one of the most common questions we receive from those who take part in our courses. As the creators of the Sales Ethics method, our only answer should be “Of course!”. In fact it is not so easy to be always completely sincere with clients. Not so much because of the budget and sales targets we need to achieve; in fact sometimes expressing our personal opinion can prove useless, if not detrimental to our clients. Let’s see how and when this might happen, and analyse what serving the truth really means!
“No one like you”: be different to be successful
The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let's try and examine it together…
Naming your price: how to determine the economic value of your work
One of the questions that our clients, especially young freelancers, ask us most often is how they should calculate the price of the service or product they offer. Knowing how to determine the price is the first crucial step to recognising your market value. Many freelance professionals and salespeople are not very good at presenting and defending their price because they are not fully aware of how to put together a quote or estimate.
Tips for a successful job interview
When I interview potential employees I like to ask lots of questions. Here is a list of my favourite ones, and some tips on how to answer. They are very common job interview questions so I suggest you consider how to answer beforehand.
The selection interview: searching for gold
A series of tips for conducting a selection interview in an effective and ethical manner and revealing the candidates’ hidden gifts.
Nightmare salespeople: mistakes when closing the deal
by Alice Alessandri, Alberto Aleo What could be worse that seeing all your efforts wasted just as you are about to close the deal? Just like a marathon runner stumbling in the last metre of the race or a chef…
Nightmare salespeople: mistakes when presenting the offer
By Alice Alessandri and Alberto Aleo Having analyzed mistakes in receiving and listening to customers, the time has come to address the moment when we present the offer. The aim of this phase is to generate the customers’ interest, focusing their attention not…
Mission and Vision: what exactly are they? How do you create and use them?
Let's learn together how to define our goals and our identity.