Up-selling and Cross-selling: what they are and how to use them
In this article we talk about Up-selling and Cross-selling: two of the most powerful tools to increase sales results. Let’s learn more about them.
Cold calling: soliciting new business
In this article we are going to examine the 4 elements we consider strategic for designing and implementing successful telemarketing activities, and see how to combine them to achieve even more effective results.
Just like a woman: when the strategy is feminine
from an interview with Alice Alessandri e Giovanna Rossi Have you noticed that things have changed when discussing marketing and business strategy? For years the primary metaphor used as a source of inspiration for the salesperson, for example, referred to military…
Do you think it, or do you know it? The data analysis underlying marketing choices
di Alberto Aleo In our experience as consultants we see many companies operating in many different sectors, but despite this great variety, most of them suffer from the same recurring problem: a lack of data analysis to support strategic and…
Segmentation: changing consumers and purchasing choices
We learn to profile our customers in an unconventional way.
Mission Impossible: calculating the market share when there are no data
by Alberto Aleo Have you ever been called into your boss’ office without any warning as you prepare to leave in the evening and been assigned, with an apparently guileless air, an impossible mission? When you try to raise any…
Cold calling: fix an appointment
We get the appointment arousing interest and curiosity in our interlocutor. Read more…