skip to Main Content

Multi-stakeholder negotiation: when the salesperson has to multitask

When a bride-to-be goes through the “ritual” of choosing her wedding dress, her mother, mother-in-law, the bride’s best friend, the father (who is usually expected to pay for the dress) and other guests such as her grandmother, a wise aunt and so on are usually all present. How will our salesperson have to behave to convince the entire “purchasing team”?

Writing effective e-mails: the ten mistakes you need to avoid

We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.

Cold calling: soliciting new business

In this article we are going to examine the 4 elements we consider strategic for designing and implementing successful telemarketing activities, and see how to combine them to achieve even more effective results.

Manual for Ethical Leaders – Chapter 2: Meetings

Unproductive meetings are a massive waste of time and – as we know – in business wasted time also means wasted money. Therefore it's essential that the cost/benefit ratio is well balanced when organizing a meeting! Here is a list of questions ethical leaders should bear in mind when organizing a meeting.

B for Benefits

What is the difference between a boring seller and a brilliant seller? What are the advantages, how to use them and make them explicit?

Follow the Blog

Back To Top