The 5 points of branding
I want to share with you the 5 points of reflection that I use before starting any branding activity.
On the way to the future: Italian holidays in 2020 as seen by a true professional
Gianluca Manuzzi is CEO and co-owner of Viaggi Manuzzi Srl one of the top 5 travel agencies in Italy (source Sole24Ore). He also serves on the board of directors of Travel Specialist Srl, which is composed of 20 of the greatest business travel companies, with a cumulated turnover of more than €150 million. In addition, he is a member of the Welcome Travel tourism committee, which brings together more than 1,000 of the approximately 8,500 agencies operating in our country. Therefore we think Gianluca is the most qualified person to answer a number of questions about the tourism sector and to give us some advice on how to best manage a holiday in 2020.
A wake up call
We have contacted Carolina and Pietro, who are great experts of the world of luxury and of the market dynamics related to it, to ask their opinion about the future of this sector and, by extension, about the tastes and trends of post-coronavirus consumers.
The 5 basic principles of effective communication
What does effective communication mean and how can we achieve it? We asked Massimo Franceschetti who is a professor at Bologna Business School and an expert in effective communication.
Just like a woman: when the strategy is feminine
from an interview with Alice Alessandri e Giovanna Rossi Have you noticed that things have changed when discussing marketing and business strategy? For years the primary metaphor used as a source of inspiration for the salesperson, for example, referred to military…
From Start-up to Stand-up: the advantage of Italianity
By Alberto Aleo – an interview with Fabio Pornaro What does the future hold for Italian firms? Can the expert craftsmanship that has always set apart our national production combine with the dynamics of new markets? What is the real advantage…
Balancing work and family: dividing and multiplying
by Alice Alessandri ed Enrica Maffi Over the last few weeks I have been thinking over the difficulties that many people face in trying to balance work and family, to the extent that they sometimes give up on fulfilling themselves. So…
You can tell a man by where he sits: the meeting room
di Marzia Mazzi When I enter a company for the first time, I’m fascinated to see how the workspace reveals so much about the people who use it, telling us about the company spirit, the internal dynamics as well as…