What is marketing all about and why is it useful?
The word marketing has entered the common usage of business language. But what is marketing for and what does it do in practice? Here are some answers.
My best enemy: how to best manage the relationship with competitors
One of the most complex aspects of market strategy is managing competitive relationships. Is it possible to collaborate instead of competing?
Customer Journey : a journey throughout the customer experience
Thanks to a successful customer journey that companies and professionals can create value for their clients, allowing them to fully and personally experience the quality of their offers
“No one like you”: be different to be successful
The main aim for any business or professional is – or should be – finding out what makes them different from all other competitors. Why is that? Let's try and examine it together…
Exploring marketing: what is SWOT analysis and how can it be useful?
by Alberto Aleo SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and traditionally identifies a strategic formulation (very fashionable among managers who are ‘in-the-know’) aimed at summarizing the characteristics of the company and the market in which it operates. The…
Segmentation: changing consumers and purchasing choices
We learn to profile our customers in an unconventional way.
Marketing mix: how the ingredients change
How the marketing tools used in modern markets have changed.
Mission and Vision: what exactly are they? How do you create and use them?
Let's learn together how to define our goals and our identity.
Marketing and the Law of Attraction
Is there a law of attraction that binds customers and companies? Yes, and here's how to use it to increase your business.
Real, not perfect: marketing has moved on since the ’90s
Let's find out how to transform potential flaws into elements of our identity.