Cold calling: fix an appointment
We get the appointment arousing interest and curiosity in our interlocutor. Read more…
What do I sell and why? The analysis of the offer system
What is the real object being traded in a sale? Are you certain you know what you are really offering the customer? Let’s analyse the offer system.
Cold calling: getting past the filters
It will be easier to overcome the filter of zealous assistants, trained to block all calls from us sellers. Read more…
Customer vs Seller? Let’s resolve the conflict of interest
Customers and sellers are not enemies and this is why.
Do you want customers to read your emails? How to make emails for sales interesting
Learn how to write commercial emails that get results by clarifying three main points: who you are, what you can do for the customer and what the next step will be when working together. Read more…
What can I do if the customer judges me purely on the basis of price?
What can I do if the customer judges me purely on the basis of price? Avoid the ‘downward spiral’.