identity Archives • Page 2 of 2 • Passodue

Balancing work and family: dividing and multiplying

by Alice Alessandri ed Enrica Maffi Over the last few weeks I have been thinking over the difficulties that many people face in trying to balance work and family, to the extent that they sometimes give up on fulfilling themselves. So…

09/05/2016

Best of marketing

Real, not perfect: marketing has moved on since the ’90s

Let's find out how to transform potential flaws into elements of our identity.

14/03/2016

Best of marketing

What do I sell and why? The analysis of the offer system

What is the real object being traded in a sale? Are you certain you know what you are really offering the customer? Let’s analyse the offer system.

28/09/2015

Professional abilities

Win-Win or compromise? What does win-win really mean?

by Alice Alessandri e Alberto Aleo The expression Win-Win has been bandied about in economics for years now. Companies must pursue a win-win logic while sellers have to aim for a win-win outcome with their customers, so that everyone is…

13/07/2015

Best of ethical selling techniques

Customer vs Seller? Let’s resolve the conflict of interest

Customers and sellers are not enemies and this is why.

29/06/2015

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