What do Ingrid Bergman, business, and the Viking word “Lagom” have in common?
We discover an ancient concept that has its roots in the more traditional Scandinavian culture and even seems to have Viking origins: Lagom.
Marketing mix: how the ingredients change
How the marketing tools used in modern markets have changed.
Sometimes I “fail to make a sale”, what should I do?
by Alberto Aleo Little is said about what happens when, despite all our efforts, our negotiating skills and the implementation of the perfect strategy, we still fail to make a sale. Firstly, it should be clear that in every purchase…
The Engineer’s magic blackboard: a case study
An interesting case study illustrates how a simple blackboard can become a powerful tool to motivate the sales team.
What do I sell and why? The analysis of the offer system
What is the real object being traded in a sale? Are you certain you know what you are really offering the customer? Let’s analyse the offer system.
Win-Win or compromise? What does win-win really mean?
by Alice Alessandri e Alberto Aleo The expression Win-Win has been bandied about in economics for years now. Companies must pursue a win-win logic while sellers have to aim for a win-win outcome with their customers, so that everyone is…
How to write an unconventional resume
Here's how to draft a CV that really talks about you, and will set you apart from the pack.