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Discover your core values and your value.


One of these is our Christmas tradition of sending a notebook (or diary, if you prefer) to those who have taken part in a Passodue training program. This notebook is designed to help you face the new year with a constructive mindset. The 2024/25 edition is dedicated to discovering your core values and understanding your own value. In the following article, we wanted to include further reflections on this topic, sharing our insights and advice with those who haven’t received the notebook. Values have the magical power to guide us toward choices in line with our true essence, directing us during hard times and through the various challenges we all end up facing.

Multi-stakeholder negotiation: when the salesperson has to multitask

When a bride-to-be goes through the “ritual” of choosing her wedding dress, her mother, mother-in-law, the bride’s best friend, the father (who is usually expected to pay for the dress) and other guests such as her grandmother, a wise aunt and so on are usually all present. How will our salesperson have to behave to convince the entire “purchasing team”?

The charm of ethics: from fashion to real change factor

For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.

How does our choosing process work?

It is essential to provide tools that help consumers and companies discuss the real needs involved, in the interest of both parties. Indeed, there is nothing better than a satisfied customer and a company that has been able to understand him/her thoroughly and to accurately intercept his/her requests. Therefore, follow us in the analysis of the choosing process.

Magic words to sell

There are no magic formulas or infallible spells to sell. But it is necessary to activate a change - even a small one - in one's daily actions.

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