Sales EthicsCustomer vs Seller? Let’s resolve the conflict of interestCustomers and sellers are not enemies and this is why.
Sales EthicsIncremental negotiation: how Nash demonstrated that you must give more than you takeNobel Prize winner John Nash helps us to understand why we need to change our perspective with customers.
Best of job interviewsHow to write an unconventional resumeHere's how to draft a CV that really talks about you, and will set you apart from the pack.
Best of effective emailsDo you want customers to read your emails? How to make emails for sales interestingLearn how to write commercial emails that get results by clarifying three main points: who you are, what you can do for the customer and what the next step will be when working together. Read more…
Best of priceWhat can I do if the customer judges me purely on the basis of price?What can I do if the customer judges me purely on the basis of price? Avoid the ‘downward spiral’.