by Alice Alessandri & Alberto Aleo James Hoopes is Murata Professor of Ethics in Business at Babson College, a well-known American business school with a hands-on approach to education and a special focus on entrepreneurship. Professor Hoopes is the author of many…
by Alice Alessandri e Alberto Aleo The expression Win-Win has been bandied about in economics for years now. Companies must pursue a win-win logic while sellers have to aim for a win-win outcome with their customers, so that everyone is…
by Alice Alessandri & Alberto Aleo The long wait is over! After almost two years of hard work, our first publication Sales Ethics is now in the shops. The book describes how to become a successful salesperson while remaining true…
