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MASTERCLASS PASSODUE – 2022

Sales Ethics and Neurolinguistics

In collaboration with the Evolutionary NLP School

In traditional sales there is a sharp contrast between the interests of the sellers – who are focused on maximising their profit – and those of the clients whose aim is to obtain the best economic conditions. According to the Passodue approach, which has been developed over the last 10 years through field research and the contribution of prestigious institutions, these different goals can be combined. To do so, it is necessary to adopt a new perspective and techniques based on trust building and on the idea that purchasing implies an exchange in terms of valueemotionsrelationships and is not just the buying and selling of goods against money.

Target audience

The Ethical Sales module is aimed at sales professionals or people who deal with trade negotiations. Classes are made up of a maximum of 25 participants to guarantee optimal interaction and best training practices in the classroom.

Course Programme

Lesson 1

The ethical sales method and the different stages based on trust building, the human mechanisms in verbal and non-verbal communication , which are useful for selling, the strategies to break the ice and establish relations, the building of a “relationship” and the ability to empathize with the customer.

Teachers: Alice Alessandri and Federica Baroni
Friday 06/05/2022
From 9:30 a.m. to 5:30 p.m.
The lesson can be purchased in a package or separately for 190 euros + VAT (if after the first lesson you decide to purchase the full package, the sum to be supplemented is 210 euros + VAT)

On-line alignment meeting

Wednesday 06/07/2022
The meeting will be held online
2 hours, time to be defined

Lesson 2

Understanding the customer through the art of asking questions and deciding how to submit proposals and prices, doubts, reluctances, objections and customer confidence test, pacing and mirroring and the logic levels in the purchasing decision-making process.

Teachers: Serena Calderoni and Daniela Fiorini
Friday 14/10/2022
From 9:30 a.m. to 5:30 p.m.
The lesson can be purchased in a package or separately for 210 euros + VAT, only if you have attended Lesson 1

On-line final exam and certificate

Friday 02/12/2022
Time to be defined
The meeting will be held online

Cost

comprehensive course
360 euros + VAT

2 lessons
alignment meeting
exam
certificate

 

LESSON 1
190 euros + VAT

1 lesson



*After this lesson you can purchase also Lesson 2

LESSON 2
210 euros + VAT

1 lesson
alignment meeting
exam
certificate
*Only available for those who have attended Lesson 1

Why participate?

If sales have no more secrets for you or if, on the other hand, you don’t think you are very good at negotiating, this course will radically change your perspective. Ethical sales will allow you to discover the human aspect of business relationships with clients and the strategic role of salespeople in effectively matching demand and supply, therefore helping to meet the needs of consumers.

Register to the Ethical Leadership training course

Download the registration form

Fill in the form and send it to info@passodue.com

Would you like to know more?

If you would like more information about the courses you can call or write to Passodue: T. +39 0547 1871013 – info@passodue.com

Discover below the promotion designed for you.

Team of teachers

Passodue deploys Alice Alessandri, the founder of the firm with over 20 years of entrepreneurial activity and 10 years of research on the subject, and Serena Calderoni, the senior partner with the greatest experience in the area of interpersonal relations and communication. They will be joined by Daniela Fiorini and Federica Baroni teachers of the Evolutionary NLP School which has managed to combine the most sophisticated principles of neurolinguistics with the respect and evolution of the human being.

Alice Alessandri

Alice Alessandri – Co-founder of Passodue, at a very young age Alice directed a Marketing & Sales company for almost 15 years, gaining experience in the Contact Management and Identity Marketing sectors. In Passodue she deals with analysis and planning and coordinates the training and consulting area regarding the themes of effective communication and customer service, sales techniques, teamwork and ethical leadership. She is co-author of the books “Sales Ethics” and “Engaging the Heart in Business” published in Italy by Franco Angeli and  abroad by BEP and Routledge.

Serena Calderoni

Serena Calderoni – She is an expert in relational communication, neurolinguistics with a humanistic approach. After a long experience in a company in the field of sales, customer service and customer relations, she began to work with Passodue curating training programmes for several companies and evolutionary courses for professionals and managers who wish to improve the quality of their relationships and the achievement of their goals.

Daniela fiorini

Daniela Fiorini – She has a degree in Electronic Engineering and she is a trainer in neurolinguistic programming. She is interested in processes, solutions and people. For this reason she has combined her activity as a business consultant with that of planning and teaching in training courses regarding self-awareness and personal growth.

Federica baroni

Federica Baroni – She has a degree in Aesthetic Philosophy and a Master’s degree in neurolinguistic programming. She deals with corporate training, human resources counselling and coaching. She is interested in training courses that present a contamination among the disciplines she loves: Philosophy, Linguistics, Psychology, Mythology.

Course material and classroom activities

The lessons will alternate the presentation of techniques with practical exercises and discussion of case studies. Between one meeting and the next, participants will be assigned customised tasks  that will be discussed during the alignment meeting and the second lesson.

The exam, that entitles you to receive a certificate of competence, will consist of a series of exercises aimed at verifying  your learning level.

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All participants will receive their login credentials to access the My Passodue reserved area and download the slides, texts, exercises and all other material needed for training at home.

Each participant will receive a free Passodue notepad to take notes and will benefit from special discounts if they wish to buy the books written by the teachers.

The participant acknowledges that all courses and related materials are owned by Passodue and/or any third parties concerned. It is forbidden to copy the material and to disseminate the contents of the courses or transmit them to third parties without prior written permission of the owners.

Location

We have decided to hold the course at Hubo for several reasons. The classrooms are comfortable and equipped with technological devices  plus it is easily accessible on foot from Cesena train station.

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The spaces are large and allow efficient and safe live training sessions . If the conditions require it we can also work online or turn to hybrid learning, i.e. with some participants attending class in person and others joining virtually from home. Hubo also offers spaces to relax or to have a meal (not included) with colleagues during the breaks. It is a place for learning and networking which promotes the generation of ideas, relaxes the mind and opens it to new possibilities.

www.hubo.space

Location

We have decided to hold the course at Hubo for several reasons. The classrooms are comfortable and equipped with technological devices  plus it is easily accessible on foot from Cesena train station.

Read More

The spaces are large and allow efficient and safe live training sessions . If the conditions require it we can also work online or turn to hybrid learning, i.e. with some participants attending class in person and others joining virtually from home. Hubo also offers spaces to relax or to have a meal (not included) with colleagues during the breaks. It is a place for learning and networking which promotes the generation of ideas, relaxes the mind and opens it to new possibilities.

www.hubo.space

Check Passodue whole training offer

Check Passodue whole training offer

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