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Alice Alessandri Alberto Aleo

Developing a marketing plan

Our consultants will lead the company to the development of a detailed and complete marketing plan, capable of guiding strategic choices and market activities.

Target audience

  • Professionals
  • SMEs and organizations that want to develop or redesign their market approach strategy

Estimated duration
The times indicated below are approximate. The actual duration will be defined after a number of preliminary meetings with the client and will depend on several factors such as the level of marketing competence, the available data, the size and complexity of the business etc…


  • Freelancers
  • Small companies
  • Medium-large companies

Modes of delivery 

  • Face-to-face meetings
  • Online meetings
  • Blended (online meetings alternated with operational meetings with the client)


FreelancersSmall businessesMedium-Large
Durationfrom 1 to 3 monthsfrom 2 to 4 monthsfrom 3 to 6 months
Collecting and analyzing figures in support of the marketing plan
Defining the main objectives of the marketing action
Developing mission and vision
Brand positioning analysis
Reference markets analysis
Typical customer analysis
Benchmark analysis on main competitors
Defining the offer system
Developing the promise to the market
Price positioning study
Identifying the customer journey and the key moments in the customer
Identifying and analyzing the main touch-points (communication interfaces customer/company)
Timetables, budget and operating plan
Writing an operating brief to create communication and image tools

Project structure
What we at Passodue do to develop a marketig plan is collaborating with the client in order to build internal competence within the company so that it becomes autonomous in the subsequent strategic operations. We could define this approach as a training consultancy. For this reason the client needs to nominate a contact person who will be responsible for collecting data and developing tools guided by our consultants for the whole duration of the project.

Expected results
The development of a detailed and complete marketing plan that is consistent with the objectives the client wants to achieve in terms of market recognition, positioning, customer research and sales results

Team of trainers
All Passodue trainers have years of corporate experience as consultants, managers or entrepreneurs. The techniques explained are the result of constant research and innovation. The consultants active in this field are Alberto AleoNicole Oriani e Canzio Panzavolta.

How much does training with Passodue cost?

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on how to create a detailed marketing plan

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