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Alice Alessandri Alberto Aleo

Defining the Commercial Strategy

This training project will guide you to develop the commercial strategy in a precise and efficient way, in order to achieve the desired business results.

Target audience

  • Professionals
  • SMEs and organizations that want to develop or redesign their commercial strategy

Estimated duration
The times indicated below are approximate. The actual duration will be defined after a number of preliminary meetings with the client and will depend on several factors such as the level of commercial competence, the available data, the size and complexity of the business etc…


  • Freelancers
  • Small companies
  • Medium-large companies

Modes of delivery 

  • Face-to-face meetings
  • Online meetings
  • Blended (online meetings alternated with operational meetings with the client)


FreelancersSmall businessesMedium-Large
Durationfrom 1 to 2 monthsfrom 2 to 3 monthsfrom 3 to 6 months
Preliminary analysis of sales data
Analysis of the customer portfolio
Identifying the key challenges for growth
Profiling potential
Identifying growth strategies by market, client, product/service
Creating the budget and distributing targets on multiple levels
Choosing the tools to find new customers
Choosing the up-selling and cross-selling tools
Defining price positioning and price lists
Choosing the customer approach channels
Implementing performance control tools
Choosing effective actions on the ground
Creating a reporting

Project structure
What we at Passodue do to develop the commercial strategy is collaborating with the client in order to build internal competence within the company so that it becomes autonomous in the subsequent operations. We could define this approach as a training consultancy. For this reason the client needs to nominate a contact person who will be responsible for collecting data and developing tools guided by our consultants for the whole duration of the project.

Expected results
The development of a specific commercial strategy that includes the actions to be taken in order to achieve the desired business results.

Team of trainers
Alberto Aleo, Canzio Panzavolta.

How much does training with Passodue cost?

Request a quote

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on how to develop a specific commercial strategy

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