Real, not perfect: marketing has moved on since the ’90s
Let’s find out how to transform potential flaws into elements of our identity.
The Engineer’s magic blackboard: a case study
An interesting case study illustrates how a simple blackboard can become a powerful tool to motivate the sales team.
The various dimensions of a sale: the internal customer
by Alberto Aleo Welcome back! Since one of the major difficulties on returning to work after the holidays is getting used once again to your working environment and your “internal customer”, that is to say your colleagues, today’s article tackles this…
What do I sell and why? The analysis of the offer system
What is the real object being traded in a sale? Are you certain you know what you are really offering the customer? Let’s analyse the offer system.
Incremental negotiation: how Nash demonstrated that you must give more than you take
Nobel Prize winner John Nash helps us to understand why we need to change our perspective with customers.
I regret your company did not pass the interview
What should you be observing and assessing during an interview? How to be effective and consistent with your goals when applying for a job.