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Alice Alessandri Alberto Aleo

Business phone calls and e-mails

Developing new business on the phone and writing captivating e-mails that catch the interest of customers is an art which can be learned and improved with time, which requires the knowledge of specific tools. The aim of this course is to train skills and abilities in order to use phone calls and e-mails to support business.

Target audience

  • Salespeople
  • Call centre and customer service staff
  • Sales departments


  • Single-company  (dedicated to individual companies)
  • Inter-company  (open to multiple companies and individuals)

Modes of delivery

  • In-class meetings
  • Online lessons
  • Blended learning (online training and assessment meetings)

Course contents 

Comprehensive Compact Reduced
Duration in hours24168
Effective communication by phone or e-mail
New business by phone or e-mail
How to structure a business phone call
How to structure a business e-mail
Conscious use of words
The voice component of a message
Creating an effective script
Getting past the filters and overcoming the most frequent objections
Engaging customers by offering value
Creating and managing a customer database
Follow-up e and customer database maintenance over time
Setting up a business contact management service

Course structure
The course can be structured in either 8-hour full days or 4-hour half days. The interval between lessons goes from a minimum of 7 to a maximum of 30 days, according to specific needs. Between one meeting and the next, participants will be assigned tasks and exercises in order to experience what they have learnt and to engage with the teachers during assessment. The basic principle underlying Passodue training courses is that of training to actionthe exercises and case studies discussed in the classroom will be taken from participants’ real lives so that, in addition to their training, they can obtain advice immediately applicable to their roles.

Number of participants

  • Max 20 (inter-company)
  • Max 15 (single company)
  • Max 10 (web)

Expected results
The comprehensive course will provide participants with all the necessary tools to set up their own business contact management service, which supports salespeople and the sales department by phone or e-mail. It will focus on how to properly structure phone calls and e-mails, how to create and manage a DB, how to organize internal roles. The compact course will concentrate on the operators handling  the contacts with the customers/potential customers, with the aim of training them to use the different channels efficiently. The reduced version provides the basic principles to improve the ability to face and engage customers by phone or e-mail.

Team of trainers
All Passodue trainers have years of corporate experience as consultants, managers or entrepreneurs. The techniques explained are the result of constant research and innovation. The consultant active in this field is Alice Alessandri.

How much does training with Passodue cost?

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on how to develop new business on the phone in a precise and innovative way

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