Business in Love
a new approach to marketing
Description
This course will teach you how to draw up an innovative and accurate marketing plan, aimed at making your customers fall in love with your products/services.
Target audience
- Entrepreneurs
- Marketing managers
- Start-up companies
Versions
- Single-company (dedicated to individual companies)
- Inter-company (open to multiple companies and individuals)
Modes of delivery
- In-class meetings
- Online lessons
- Blended learning (online training and assessment meetings)
Course contents
| Comprehensive | Compact | Reduced | |
| DURATION in hours | 32 | 24 | 16 |
| The dynamics of modern markets and the new approach to marketing | |||
| Stakeholder theory and principles of business ethics | |||
| From marketing mix to love mix | |||
| The Loving Business Model | |||
| Giving personality and identity to your business: a new way of doing branding | |||
| From objectives to goals: defining captivating and inspiring mission and vision statements | |||
| Building the offer system and its intangible elements | |||
| Beyond traditional profiling: customer analysis based on motivations | |||
| Designing customer experience: the customer journey | |||
| From competition to cooperation: a new way of interpreting the relationship with competitors | |||
| Value-based positioning strategies | |||
| Consistent communication and interaction within the |
Course structure
The course can be structured in either 8-hour full days or 4-hour half days. The interval between lessons goes from a minimum of 7 to a maximum of 30 days, according to specific needs. Between one meeting and the next, participants will be assigned tasks and exercises in order to experience what they have learnt and to engage with the teachers during assessment. The basic principle underlying Passodue training courses is that of training to action: the exercises and case studies discussed in the classroom will be taken from participants’ real lives so that, in addition to their training, they can obtain advice immediately applicable to their roles.
Number of participants
- Max 20 (inter-company)
- Max 15 (single company)
- Max 10 (web)
Scheduled courses
Discover the courses on the calendar
Expected results
After the comprehensive course participants are expected to be able to autonomously set up the main elements of a marketing plan, by applying the tools they learnt during the course. The compact course aims to re-establish the idea of traditional marketing and to present the main tools necessary to draw up a marketing plan, so that the participants can use them in an innovative way. The objective of the compact course is to introduce the distinctive themes of the marketing approach based on the Loving Business Model and to offer participants moments of reflection and analysis on some specific elements, leading them to a radical change of perspective.
Team of trainers
All Passodue trainers have years of corporate experience as consultants, managers or entrepreneurs. The techniques explained are the result of constant research and innovation. The consultants active in this field are Alberto Aleo, Riccardo Urso, Natale Brescianini and Canzio Panzavolta.
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on how to draw up an innovative and accurate marketing plan
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