Customers as promoters: activating positive word-of-mouth
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
Nightmare salespeople: mistakes when handling after-sales
by Alice Alessandri e Alberto Aleo Despite a series of errors, misunderstandings and upsets our nightmare salespeople has managed to pull off a sale, but the relationship with the customer does not end there. To reach the centre of the circle…
Activating new business: our secrets for finding new customers
By Alice Alessandri and Alberto Aleo Finding new customers and sales opportunities is one of the most difficult and challenging activities that companies and professionals have to tackle. In our courses and when providing consultancy the question “How can I increase my…
Real, not perfect: marketing has moved on since the ’90s
Let's find out how to transform potential flaws into elements of our identity.
Incremental negotiation: how Nash demonstrated that you must give more than you take
Nobel Prize winner John Nash helps us to understand why we need to change our perspective with customers.