The analysis of the Sales Negotiation: learning from your own mistakes
How do you start working on your sales training? By analyzing the negotiations in which you have been involved, especially those which haven’t been particularly brilliant.
Customers as promoters: activating positive word-of-mouth
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
Nightmare salespeople: mistakes when handling after-sales
by Alice Alessandri e Alberto Aleo Despite a series of errors, misunderstandings and upsets our nightmare salespeople has managed to pull off a sale, but the relationship with the customer does not end there. To reach the centre of the circle…
Nightmare Salespeople: Mismanaging Objections
Mismanaging Objectionsby Alice Alessandri and Alberto Aleo We have reached the fourth appointment with the misadventures of our Nightmare Salespeople. This time we want to discuss how NOT to handle objections, i.e. requests for further information that may sometimes appear…
Nightmare salespeople: mistakes when receiving customers
By Alberto Aleo and Alice Alessandri This is the start of the series on Nightmare salespeople - it deals with mistakes all salespeople should avoid and is based on our own experiences, as well as tales from readers and friends. In this…
Real, not perfect: marketing has moved on since the ’90s
Let's find out how to transform potential flaws into elements of our identity.
The circle of trust: building and maintaining customer relations
Here's how to build trust within a sales relationship.