Defining the Commercial Strategy
Description
This training project will guide you to develop the commercial strategy in a precise and efficient way, in order to achieve the desired business results.
Target audience
- Professionals
- SMEs and organizations that want to develop or redesign their commercial strategy
Estimated duration
The times indicated below are approximate. The actual duration will be defined after a number of preliminary meetings with the client and will depend on several factors such as the level of commercial competence, the available data, the size and complexity of the business etc…
Versions
- Freelancers
- Small companies
- Medium-large companies
Modes of delivery
- Face-to-face meetings
- Online meetings
- Blended (online meetings alternated with operational meetings with the client)
Contents
| Freelancers | Small businesses | Medium-Large companies |
|
| Duration | from 1 to 2 months | from 2 to 3 months | from 3 to 6 months |
| Preliminary analysis of sales data | |||
| Analysis of the customer portfolio | |||
| Identifying the key challenges for growth | |||
| Profiling potential customers | |||
| Identifying growth strategies by market, client, product/service | |||
| Creating the budget and distributing targets on multiple levels | |||
| Choosing the tools to find new customers | |||
| Choosing the up-selling and cross-selling tools | |||
| Defining price positioning and price lists | |||
| Choosing the customer approach channels | |||
| Implementing performance control tools | |||
| Choosing effective actions on the ground | |||
| Creating a reporting system |
Project structure
What we at Passodue do to develop the commercial strategy is collaborating with the client in order to build internal competence within the company so that it becomes autonomous in the subsequent operations. We could define this approach as a training consultancy. For this reason the client needs to nominate a contact person who will be responsible for collecting data and developing tools guided by our consultants for the whole duration of the project.
Expected results
The development of a specific commercial strategy that includes the actions to be taken in order to achieve the desired business results.
Team of trainers
Alberto Aleo, Canzio Panzavolta.
How much does training with Passodue cost?
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on how to develop a specific commercial strategy
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