“I sell”, a form of the verb “to listen”
Is the negotiating effectiveness of an ethical salesperson greater than that of a non-ethical one?
Ethical stories: Marcello Ceccaroni, the Che Guevara of surgery
by Alice Alessandri Marcello Ceccaroni is 45 years old and, young though he is, has risen to the role of Consultant in the Department of Gynecology at the Sacro Cuore Don Calabria Hospital in Negrar (Verona) thanks to his determination, dedication and…
Leadership in “Peacetime”: a talk with Prof. Leigh Hafrey of the MIT
“Giving voice to what you believe in”: Interview with Mary Gentile, PhD.
by Alice Alessandri e Alberto Aleo We arrived in Newburyport near Boston on a late spring day to interview our friend and mentor Mary Gentile. It is always a joy to meet up with her as we are bound to…
Business re-evolution: interview with Niccolò Branca
by Alice Alessandri and Alberto Aleo Fernet-Branca is a household name in Italy, and widely appreciated abroad, but maybe not everyone knows that the Fratelli Branca Distillerie is one of Italy’s oldest family businesses. Present on the market since 1845, with…
Nightmare salespeople: mistakes when closing the deal
by Alice Alessandri, Alberto Aleo What could be worse that seeing all your efforts wasted just as you are about to close the deal? Just like a marathon runner stumbling in the last metre of the race or a chef…
Conscious Business: a conversation with Luigi Zoia
By Alice Alessandri Some time ago, by one of those happy coincidences that that life sometimes brings, we met Luigi Zoia. We had gone to Babson College in Boston to meet Professor Raj Sisodia [to whom we dedicated this article]…
Time to consider externalities and ethics
by Alice Alessandri e Alberto Aleo We have been hearing about the crisis for so long that many of us just take it for granted. It has become a background noise to our lives and career choices, to the extent that…