Price
The economic value of products and services plays a fundamental role in company strategies. Thanks to the price, in fact, we position our company on the market and we give a value to our offer, ensuring a healthy cycle of revenues and investments for our business. The effectiveness of a price, however, depends greatly on how it is communicated to the customer. If the monetary value of services and products is not presented effectively this may damage even the best marketing activities.
Price, therefore, plays a fundamental role in sales negotiations, especially in the current market situation which sees customers, who are incessantly targeted with proposals and offers, reacting with an attempt to gain maximum discounts and economic advantage.
Hence, over the years, we have tackled the topic of price frequently, suggesting how to build and present your price to customers, but also how to deal with the objection that your price “is too high” and manage requests for discount. Here is a selection of our most useful and interesting articles:
What can I do if the customer judges me purely on the basis of price?
What can I do if the customer judges me purely on the basis of price? Avoid the ‘downward spiral’.
The salesperson and the price: a relationship to reconsider
The salesperson and the price: our tips on how to propose the value of an offer.
How to handle requests for a discount in an ethical and effective way
How to handle requests for a discount in an ethical and effective way.
Naming your price: how to determine the economic value of your work
One of the questions that our clients, especially young freelancers, ask us most often is how they should calculate the price of the service or product they offer. Knowing how to determine the price is the first crucial step to recognising your market value. Many freelance professionals and salespeople are not very good at presenting and defending their price because they are not fully aware of how to put together a quote or estimate.
Promotions: what they are, what they are used for and when to launch them
January and July are usually the best months for promotions. However in this "strange" market period it is not uncommon to see “sale” signs in the shop windows, or to come across discount offers, 3×2 deals or similar reductions – which are all aimed at supporting demand and restarting the markets. This is why I’ve decided to propose an article on this matter, in order to explain why, when and how to use promotions.
10 Mistakes to Avoid When Talking About Price
Evaluating and displaying price correctly stems from our psyche, our core values, our beliefs, and our self-esteem. Join us, therefore, in this series of tips to help you evolve.
Price strategies in a changing market
What price should we set in a market we don’t know? Let’s try to get our bearings through this article.
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