Effective emails
Emails have become an essential tool at work, now so commonly used that they have ousted other more direct forms of dialogue. Communicating effectively is one of the most important factors to drive the success of a business and to maintain positive relationships with customers and colleagues. Hence, we must be sure that we are writing effective emails.
‘We write emails for a wide range of reasons, from the most strategic to the most futile: to fix appointments, send quotes to customers, resolve complaints, invite guests to an event, or just to suggest having a coffee with a colleague… You should know which tools to choose to write effectively and how to use them, so you can exploit emailing to its full potential.’
So here’s a selection of the best articles on the subject of effective emails, and related topics, that have appeared on our blog ‘Diario di un consulente’:
Do you want customers to read your emails? How to make emails for sales interesting
Learn how to write commercial emails that get results by clarifying three main points: who you are, what you can do for the customer and what the next step will be when working together. Read more…
How to e-mail effectively by using your common sense
We learn how to structure effective emails by breaking them down into their component parts and analyzing each one. Some practical tips when writing emails and understanding when, on the other hand, it is better to use other media. Read more…
Live Chat Customer Service
Live chats represent one of the cheapest and most powerful instruments to make direct contact with customers, and for this reason companies whose main focus is on customer service have introduced them among their channels. But are we sufficiently prepared to deal with this kind of tool?
Writing effective e-mails: the ten mistakes you need to avoid
We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. In this article we’re going to concentrate on the mistakes to avoid so as not to end up directly in the trash.
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