Customers as promoters: activating positive word-of-mouth
How can we increase the chances that our clients will speak well of us, therefore contributing to positive word-of-mouth?
We’ll try and give an answer in the next few lines.
Is the negotiating effectiveness of an ethical salesperson greater than that of a non-ethical one?
Let's analyze which sales techniques are more effective, traditional or ethical ones.
The circle of trust: building and maintaining customer relations
Here's how to build trust within a sales relationship.
Are you an ethical seller? Try out this test to find out …
Find out how ethical you are when conducting a sale and what distinguishes an ethical salesperson from a traditional one.
Customer vs Seller? Let’s resolve the conflict of interest
Customers and sellers are not enemies and this is why.
Incremental negotiation: how Nash demonstrated that you must give more than you take
Nobel Prize winner John Nash helps us to understand why we need to change our perspective with customers.