{"id":9951,"date":"2020-02-24T09:35:09","date_gmt":"2020-02-24T08:35:09","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/2020\/02\/24\/the-5-basic-principles-of-effective-communication\/"},"modified":"2023-05-22T11:02:49","modified_gmt":"2023-05-22T09:02:49","slug":"the-5-basic-principles-of-effective-communication","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2020\/02\/24\/the-5-basic-principles-of-effective-communication\/","title":{"rendered":"The 5 basic principles of effective communication"},"content":{"rendered":"<p><span style=\"font-size: 18px;\">by <a title=\"ospiti\" href=\"https:\/\/diariodiunconsulente.it\/en\/guestbook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Massimo Franceschetti<\/a><\/span><\/p>\n<p><span style=\"font-size: 18px;\"><span class=\"text-highlight\">What does effective communication mean and how can we achieve it?<\/span> We asked\u00a0<strong>Massimo Franceschetti<\/strong> who is a professor at\u00a0<strong>Bologna Business School\u00a0<\/strong>and an expert in effective communication. Here is his answer\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px;\">In order to develop effective communication skills we need to consider the following\u00a0<span class=\"text-highlight\"><strong>5 basic principles<\/strong><\/span>:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"check-list\">\n<li class=\"li7\"><span style=\"font-size: 18px;\"><i>awareness,<\/i><\/span><\/li>\n<li class=\"li7\"><span style=\"font-size: 18px;\"><i>responsibility,<\/i><\/span><\/li>\n<li><span style=\"font-size: 18px;\"><i>respect,<\/i><\/span><\/li>\n<li><span style=\"font-size: 18px;\"><i>trust,<\/i><\/span><\/li>\n<li><span style=\"font-size: 18px;\"><i>and creativity.<\/i><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17188 size-full\" title=\"The 5 basic principles of effective communication\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/Comunicazione.jpg\" alt=\"The 5 basic principles of effective communication\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-size: 18px;\"><strong>Effective\u00a0communication<\/strong>\u00a0has to measure up to these principles, so let\u2019s analyse them together.<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 18px;\"><span class=\"text-highlight\"><strong>By \u201cawareness\u201d<\/strong> I mean the ability to reflect on what we do, explain it, give it a name and manage it<\/span>. <strong>Effective communication <\/strong>cannot do without awareness.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><em><span style=\"font-size: 21px;\"><strong>Skilled communicators<\/strong> don\u2019t just speak or listen, in fact they can explain what is happening in the moment <strong>they are communicating<\/strong>, they <strong>can learn from their mistakes<\/strong>, <strong>prepare and orient their communication<\/strong>. <\/span><\/em><\/p>\n<hr \/>\n<p><span style=\"font-size: 18px;\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/2018\/07\/23\/spontaneity-strategy-awareness\/\">People who are aware<\/a> have personally experienced what they are talking about. In case of necessity they have better chances of finding effective solutions. Most importantly they have a natural authority which makes their <strong>communication effective<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/li>\n<li><span style=\"font-size: 18px;\"><span class=\"text-highlight\"><strong>Responsibility.<\/strong>\u00a0Human beings can decide to orient their behaviour according to elements<\/span> which are not included in their DNA. Human beings can make decisions, choose intentionally, do practically anything they want. They have multiple possibilities which all lie within their ability to think of all the possible alternatives. For this reason <strong>they can always take the <\/strong><\/span><span style=\"font-size: 18px;\"><strong>\u00a0for the choices<\/strong> they make and always have a space of freedom within their actions. If we can choose then we become <a href=\"https:\/\/diariodiunconsulente.it\/en\/2015\/11\/23\/responsibility\/\">responsible<\/a> for the choices we make. And for the ones we don\u2019t make. <\/span><br \/>\n<hr \/>\n<p><span style=\"font-size: 18px;\"><em><span style=\"font-size: 21px;\">In terms of <strong>effective communication<\/strong> this means being <a href=\"https:\/\/diariodiunconsulente.it\/en\/2021\/03\/01\/communication-responsibilities\/\">responsible<\/a> for the results of our own communication. This is the only way we can improve.<\/span><\/em><\/span><\/p>\n<hr \/>\n<\/li>\n<li><span style=\"font-size: 18px;\"><span class=\"text-highlight\"><strong>Respect<\/strong>. The principle of biological life conservation finds expression in the value which is granted to all living things, including human beings<\/span>. <a href=\"https:\/\/diariodiunconsulente.it\/en\/2019\/09\/02\/spiritual-capital-of-company\/\">People<\/a> have value in themselves because they exist. In more practical terms, the value of all living beings finds expression in people\u2019s need for <em>respect<\/em>. <strong>Every person needs respect<\/strong>. \u201cTo respect\u201d literally means \u201cto regard\u201d i.e. \u201cto consider carefully\u201d. Each person requires special consideration. We all need to receive and give respect. This sense of respect is also connected to our very own nature of living beings who depend on one another.<br \/>\n<\/span><span style=\"font-size: 18px;\"><br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17190 size-full\" title=\"Effective communication promotes respect\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/guardare.jpg\" alt=\"Effective communication promotes respect\" width=\"1920\" height=\"1080\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 18px;\"><span style=\"font-size: 12px;\">Photo Laurenz Kleinheider by Unsplash<\/span><\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 18px;\"><b><em><span style=\"font-size: 21px;\"><strong>Effective communication<\/strong><\/span><\/em><\/b> <em><span style=\"font-size: 21px;\">promotes <a href=\"https:\/\/diariodiunconsulente.it\/en\/2019\/09\/02\/spiritual-capital-of-company\/\">respect<\/a> even when it comes to saying unpleasant things, as it happens during arguments or in everyday interactions.<\/span><\/em><\/span><\/p>\n<hr \/>\n<\/li>\n<li><span style=\"font-size: 18px;\"><span class=\"text-highlight\"><strong>Trust<\/strong><\/span>.\u00a0<span class=\"text-highlight\">Trust is a \u201cfeeling of confidence in someone or something\u201d<\/span>. It is that confidence which makes us think \u201cthat&#8217;s how it should be\u201d, \u201cit is possible\u201d, \u201cit will happen\u201d, even if there is no real evidence (yet). Trust has the ability to generate \u201cfacts\u201d. Trust is productive, just as distrust is destructive. Trust becomes all the more powerful when it is joined up with imagination and creativity, two \u00a0supreme features of every human being. \u00a0<\/span><br \/>\n<hr \/>\n<p><span style=\"font-size: 18px;\"><em><span style=\"font-size: 21px;\">All kinds of <strong>effective <\/strong><strong>communication<\/strong>\u00a0are based on trust, as indeed in the case of clients and sellers\u00a0<\/span><\/em><br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 18px;\"><i><em>(Editor\u2019s note: go back to the article on the <\/em><\/i><a href=\"https:\/\/diariodiunconsulente.it\/en\/2015\/09\/14\/circle-of-trust\/\"><em><u>Circle of Trust<\/u><\/em><\/a><i><em>)<\/em><\/i><b><i>.<\/i><\/b><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8260\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/Natura-Comunicazione-Creativa.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/Natura-Comunicazione-Creativa.jpg 1920w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/Natura-Comunicazione-Creativa-300x169.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/Natura-Comunicazione-Creativa-1024x576.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/Natura-Comunicazione-Creativa-768x432.jpg 768w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/Natura-Comunicazione-Creativa-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/li>\n<li><span style=\"font-size: 18px;\"><span class=\"text-highlight\"><strong>Creativity<\/strong><\/span>. <span class=\"text-highlight\">Creativity is the ability to think differently and connect elements which are distant from each other<\/span>. Like imagination, it is the capacity to create new images of reality.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 21px;\"><em><strong>Effective<\/strong> <strong>communication<\/strong>\u00a0is creative communication, it is flexible and open to new possibilities: it is flexible and open to the different contexts in which it takes place.<\/em><\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 18px;\">Creativity is the result of positive interaction between homogeneity and difference. It can\u2019t just come from nothing, in fact it is based on learned foundations. <strong>We should observe Nature<\/strong>, which is constantly experimenting and inventing. It explores all the different possibilities of a specific situation or context. Nature has no fears, impediments, performance anxieties, preconceptions or categorical judgements. <strong>Nature doesn\u2019t stand still<\/strong>, <strong>it doesn\u2019t become entrenched<\/strong>, <strong>it doesn\u2019t get bored<\/strong>,<strong> it doesn\u2019t give up<\/strong>. \u00a0When these things happen to people (<em>\u201cI\u00a0 tried everything!<\/em>\u201d, we say) it\u2019s because (maybe just for a short time) we lose confidence in the generative power of imagination, in the most peculiar and natural side of \u00a0human beings (lack of confidence is learned and fostered).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 18px;\">Any kind of\u00a0 human community can be a source of creativity, because it is the place of <a href=\"https:\/\/diariodiunconsulente.it\/en\/2019\/01\/14\/the-vindication-of-the-true-outsiders\/\">diversity<\/a>. Here lie the difficulties and the wonders of living together. <\/span><\/p>\n<h3>\u2013 \u2013 \u2013<br \/>\n<em><span class=\"s1\">This combination of divergence and convergence, conventionality and unconventionality, common elements and differences, is the secret to human productivity and to <strong>effective communication<\/strong>.<br \/>\n<\/span><\/em>\u2013 \u2013 \u2013<\/h3>\n<p><span style=\"font-size: 18px;\"><span class=\"text-highlight\">The ability to live together has guaranteed our species extraordinary chances of survival and a complex and diverse life<\/span>. Another reason \u2013 \u00a0if necessary \u2013 to promote <strong>effective communication, <\/strong>allowing difference and creativity to rise and experiment themselves.<\/span><\/p>\n<p>&nbsp;<\/p>\n<pre><span style=\"font-size: 18px;\">| partem claram semper aspice |<\/span><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>What does effective communication mean and how can we achieve it? We asked\u00a0Massimo Franceschetti who is a professor at\u00a0Bologna Business School\u00a0and an expert in effective communication.<\/p>\n","protected":false},"author":6,"featured_media":9954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[93],"tags":[249,251,291,159,367,243,240],"class_list":["post-9951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","tag-awareness","tag-communication","tag-creativity","tag-responsabilita","tag-responsabilita-en","tag-responsibility","tag-trust","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5 basic principles of effective communication &bull; Passodue<\/title>\n<meta name=\"description\" content=\"What does effective communication mean and how can we achieve it? 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