{"id":9851,"date":"2019-09-02T09:00:52","date_gmt":"2019-09-02T07:00:52","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/2019\/09\/02\/spiritual-capital-of-company\/"},"modified":"2019-09-02T09:00:52","modified_gmt":"2019-09-02T07:00:52","slug":"spiritual-capital-of-company","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2019\/09\/02\/spiritual-capital-of-company\/","title":{"rendered":"Spiritual Capital: a new point of view on company assets"},"content":{"rendered":"

by Alice Alessandri<\/a> and Alberto Aleo<\/a><\/span><\/p>\n

A few weeks before our summer break the association Verso il Cenobio<\/b><\/a>\u00a0<\/b>invited us to a two-day meeting dedicated to Spiritual Capital<\/b>, a new interesting concept which focuses on some company assets<\/b> which are often neglected. The following article is a summary of the meeting which took place on 29th and 30th June at Eremo dei Monaci Camaldolesi di Monte Giove<\/b><\/a> <\/b>and it’s a tribute to all the people who attended the meeting, giving their personal contribution to the definition of the concept of spiritual<\/b> capital <\/b>and the different ways to increase it.<\/span><\/p>\n

Calculating the value of a company: different forms of capital<\/b><\/span><\/h2>\n

One of the most difficult tasks for those who deal with companies and markets is calculating the value of a company<\/b><\/span>.<\/span><\/p>\n

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There is more to it than just its economic capital<\/b>, i.e. all those assets that can be directly converted into money: the network of relationships<\/b> and expertise<\/b> within the company, its reputation<\/b> and brand<\/b> value, the people<\/b> who work there with their competences<\/b> and experience<\/b>, the company\u2019s history<\/b> and culture<\/b>.<\/span><\/em><\/span><\/p>\n<\/blockquote>\n

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Although intangible, all these aspects have a real and immediate impact on the listing of a company<\/span>. Just think of Coca Cola: it\u2019s been calculated that only 40% of its total value is linked to the company\u2019s economic capital and other tangible aspects. The company could easily survive without its monetary assets, however this wouldn\u2019t be possible without its reputation, know how, and all the other \u201cintangible\u201d aspects which support its identity<\/a> and market presence<\/b><\/span>. The new and in some ways complicated concept of spiritual capital<\/b> now fits within this complex framework. It\u2019s not easy to provide a thorough definition of this concept and research is still ongoing. However we\u2019ll try to give a possible interpretation.<\/span><\/p>\n

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[image https:\/\/www.liquidagency.com\/brand-exchange\/sti-brand-worth\/]<\/figcaption><\/figure>\n

What is Spiritual Capital and why it is useful <\/b><\/span><\/h2>\n

Just as human beings are made up of body, mind and soul <\/b>\u2013 three elements which need to be developed harmoniously in order to reach wellness<\/b> and happiness<\/b> \u2013 in the same way companies are composed of physical<\/b> or material aspects (headquarters, equipment, liquidity, \u2026), logical-rational <\/b>aspects (know-how, patents, processes, brand awareness, \u2026) and finally spiritual<\/b> aspects which refer directly to the people, their values and culture<\/span>. All of these have to be combined and balanced in order to obtain wellness, which for a company is represented by success<\/b>. While it is easy to invest in the first two aspects \u2013 for example by increasing the tangible assets or by developing new competence and capabilities \u2013 how can a company elevate its spiritual capital? To answer this question let\u2019s focus on the negative effects of non-investing in spiritual capital: demotivation<\/b>, internal conflicts,<\/b> no sense of mission<\/b> or goal, unethical<\/b> behaviour, little attention towards other human beings. <\/b>On the other hand<\/span><\/p>\n

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a rich spiritual capital within a company is revealed by a common sense of respect, attention towards the others and care for relationships, focus on common goals, optimism, appreciation of results and, most of all, continuous developmental research which serves everybody and is not limited to the pursue of profit<\/a>.<\/b><\/span><\/em><\/span><\/p>\n<\/blockquote>\n

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Learning spirituality: investing in the soul of a company <\/b><\/span><\/h2>\n

How can we stimulate and express a company\u2019s soul<\/b>?<\/span><\/p>\n

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\nDespite its unworldly and intangible nature, improving the soul and the spirituality of a company implies taking concrete action and using specific behaviour.<\/span><\/em>
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You can\u2019t be spiritual only in theory, as much as you can\u2019t be ethical if you don\u2019t act correctly<\/span>. All religions have established temples, rituals and prayers to allow human beings to \u201cpractice\u201d their spirituality. In a way companies should do the same. A good approach involves paying attention to relationships<\/b>, organizing spaces<\/b>, making good use of time<\/b>, enhancing beauty<\/b>, good manners<\/b>, sense of mutual respect<\/b>, knowledge<\/b> and humour<\/b>. This won\u2019t guarantee the improvement of your company\u2019s spirituality, just as your soul won\u2019t necessarily meet the divine through prayers and meditation. However certain actions are necessary if you want to create the right context to make it possible<\/b><\/span>. <\/span><\/p>\n

When we talk about spirituality the traditional cause and effect relationship is suspended. You can\u2019t expect a direct and immediate return of your investments in terms of spirituality<\/b>. Remember: you will always reap what you sow<\/span>.<\/span><\/p>\n

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Men and women on their way to happiness <\/b><\/span><\/h2>\n

If human beings don\u2019t merge with the companies they have created, then they won\u2019t be able to reach full success and happiness. For this reason, even in economics, the spiritual dimension can\u2019t be neglected<\/b><\/span>. Talking about the spirit or soul is always very complicated, even more so in a financial context. Beyond all of the precepts that more and more people are trying to establish, here are two concepts you can meditate on in order to explore this important topic in your life and job<\/span>:<\/span><\/p>\n