{"id":9622,"date":"2018-02-05T10:00:56","date_gmt":"2018-02-05T09:00:56","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/2018\/02\/05\/writing-effective-emails\/"},"modified":"2022-05-27T16:33:06","modified_gmt":"2022-05-27T14:33:06","slug":"writing-effective-emails","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2018\/02\/05\/writing-effective-emails\/","title":{"rendered":"How to e-mail effectively by using your common sense"},"content":{"rendered":"<p><span style=\"font-size: 18px;\">by\u00a0<a href=\"\/en\/passodue\/\">Alice Alessandri<\/a><\/span><\/p>\n<p><span style=\"font-size: 18px;\">We send <strong>emails<\/strong> for just about anything nowadays, from the most pressing to the most futile message: we fix appointments, send quotes to customers, resolve complaints, organize events or invite a colleague for a coffee\u2026<br \/>\n<\/span><span style=\"font-size: 18px;\">I am a keen supporter of advanced communication tools &#8211; I have a degree in computer science \u2013 but what I find inappropriate is the superficial and casual way we use them, without considering if we have selected the most effective technology for the goal we have set ourselves.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>&#8211; &#8211; &#8211;<\/strong><br \/>\n<span style=\"font-size: 21px;\"><em>By hiding behind our screens and using the handy and fast expedient of e-mails, we run the risk of serious misunderstandings that could be avoided by simply picking up the phone.<\/em><\/span><strong><br \/>\n<span style=\"font-size: 18px;\">&#8211; &#8211; &#8211;<\/span><\/strong><\/h3>\n<p><span style=\"font-size: 18px;\">My <strong>mailbox<\/strong> (and undoubtedly yours too) is besieged daily by dozens of <strong>messages<\/strong> and <span class=\"text-highlight\">most of these confirm the philosopher Popper\u2019s thesis that \u2018nothing is easier than difficult writing\u2019!<\/span> I often feel that my incoming emails were written by people who forgot that another person had to read and understand them. That is why I want to provide you with some tools, mainly dictated by common sense, to <a href=\"\/en\/2015\/05\/04\/how-to-make-emails-for-sales-interesting\/\"><strong>write e-mails<\/strong><\/a> effectively and use them to their full potential.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14838 size-full\" title=\"scrivere-email-efficaci\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/scrivere-email-efficaci.jpg\" alt=\"scrivere-email-efficaci\" width=\"1024\" height=\"732\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/scrivere-email-efficaci.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/scrivere-email-efficaci-300x214.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/scrivere-email-efficaci-768x549.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-size: 32px;\">The recipient<\/span><\/h2>\n<p><span style=\"font-size: 18px;\">Let\u2019s start from the \u2018TO\u2019 box where we specify the primary recipient. Here you should address the person who is required to act directly on the content of your message.\u00a0 Generally, this will be a single individual, but where there are two or more recipients the text should clearly indicate who you expect to respond in order to avoid generating misunderstandings of the sort \u2018I thought you\u2019d do it\u2019. \u00a0\u00a0The Cc (Carbon copy) option should only be used to add people who need to be informed. <span class=\"text-highlight\">Do not abuse this function to avoid your own responsibility by hiding behind the easy excuse of \u2018But I told him\/her!\u2019<\/span> Additionally, more than actually requiring confirmation, many people use the \u2018read receipt\u2019 function to cover their backs.\u00a0 It is often more effective to explicitly request an answer.<\/span><\/p>\n<h2><span style=\"font-size: 32px;\">Subject<\/span><\/h2>\n<h3 style=\"text-align: left;\"><strong>&#8211; &#8211; &#8211;<\/strong><br \/>\n<span style=\"font-size: 21px;\"><em>The first thing that the recipient will see is the subject and based on this they will decide if and when to read the message.<\/em><\/span><strong><br \/>\n<span style=\"font-size: 18px;\">&#8211; &#8211; &#8211;<\/span><\/strong><\/h3>\n<p><span style=\"font-size: 18px;\">It should, therefore, be short and sweet (maximum 6\/8 words) and anticipate the content in a precise, clear and concise manner. Remember that the \u2018subject\u2019 field also serves to correctly archive the correspondence. Punctuation and the use of capital letters or boldface serve to simulate rhythm, volume and tone of the message. <span class=\"text-highlight\">Bear in mind that caps are difficult to read if used extensively and that netiquette dictates that ALL CAPS is the equivalent of yelling at someone.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14842 size-full\" title=\"comunicare con email\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/destinatario-della-email-1.jpg\" alt=\"comunicare con email\" width=\"1024\" height=\"682\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/destinatario-della-email-1.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/destinatario-della-email-1-300x200.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2014\/04\/destinatario-della-email-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Photo by Pexel<\/span><\/p>\n<h2><span style=\"font-size: 32px;\">Content<\/span><\/h2>\n<p><span style=\"font-size: 18px;\">Let\u2019s now turn our attention to the content. Just as we greet people when entering the office and say goodbye as we leave, so <span class=\"text-highlight\">all your <strong>emails<\/strong> should start with a greeting,<\/span> \u2018Hi Anna\u2019, \u2018Good Morning Mr. Smith\u2019 as suitable to the formality of your relationship, and end politely \u2018best, thanks, see you soon, kind regards\u2019 and so on.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>&#8211; &#8211; &#8211;<\/strong><br \/>\n<span style=\"font-size: 21px;\"><em>Emails do not comply with the rules of the old \u2018business letter\u2019 so avoid using pompous forms such as \u2018I am hereby writing to you to\u2026\u2019.<\/em><\/span><strong><br \/>\n<span style=\"font-size: 18px;\">&#8211; &#8211; &#8211;<\/span><\/strong><\/h3>\n<p><span style=\"font-size: 18px;\">Respect basic grammar rules and aim for plain English! <span class=\"text-highlight\">Avoid using jargon, lingo or cryptic acronyms (e.g. IMO \u2013 in my opinion).<\/span> You must be sure that all content will be correctly understood by your interlocutor. The two keywords for writing any mail are brevity and clarity. But how do you combine the two? Firstly, by organizing the mail in 3 paragraphs:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 18px;\"><span style=\"font-size: 18px;\"><strong><span style=\"font-size: 21px;\">Introduction\u00a0<\/span>&#8211;\u00a0<\/strong><\/span>let&#8217;s get straight to the point by introducing the subject of the email, reporting any numbers and specific data (codes, dates, places, &#8230;). For example, \u2018I am writing to you regarding order N\u00b0 123 of 2\/12\/2017;<\/span><\/li>\n<li><span style=\"font-size: 18px;\"><strong><span style=\"font-size: 21px;\">Body<\/span> &#8211;<\/strong> clearly develop the theme by specifying why you are writing and why you are addressing the person specified; indicate why they will be interested or how they are involved. For instance, \u2018I request that you complete and return the attached documents to enable us to process your order within the agreed time frame\u2019;<\/span><\/li>\n<li><span style=\"font-size: 18px;\"><strong><span style=\"font-size: 21px;\">Conclusions<\/span> &#8211;<\/strong> clearly specify what actions must be taken, <span class=\"text-highlight\">replacing the obsolete and inefficient \u2018I look forward to hearing from you\u2019 with a specific request, for example \u2018I await confirmation by e-mail or further instructions\u2019.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18px;\">After closing the mail, remember to sign the message and insert your business card in the format used by your company. <span class=\"text-highlight\">The recipient must be able to contact you easily and immediately thanks to the information you provide.<\/span> Resist the temptation to mark all your emails as urgent by adding the symbol or writing \u2018urgent\u2019 in the subject line. By allocating the correct priority to your messages, you will appear more credible.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>&#8211; &#8211; &#8211;<\/strong><br \/>\n<span style=\"font-size: 21px;\"><em>Adapt the teachings of the designer Coco Chanel and re-read your mail before sending it, maybe saving it as a draft and returning to it later if you might wish to remove something.<\/em><\/span><strong><br \/>\n<span style=\"font-size: 18px;\">&#8211; &#8211; &#8211;<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7980 size-large\" title=\"macchina da scrivere\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/pexels-photo-101710-1024x682.jpeg\" alt=\"macchina da scrivere\" width=\"980\" height=\"653\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 13px;\">Photo by Pexel<\/span><\/p>\n<p><span style=\"font-size: 18px;\">I have my own personal rule:<span class=\"text-highlight\"> if it takes too much effort to state my message clearly then I know it is better to pick up <a href=\"\/en\/2015\/07\/27\/cold-calling\/\">the phone<\/a><\/span> and use the <strong>email<\/strong> later to confirm the agreement!<\/span><\/p>\n<pre>| partem claram semper aspice |<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>We learn how to structure effective emails by breaking them down into their component parts and analyzing each one. Some practical tips when writing emails and understanding when, on the other hand, it is better to use other media. Read more\u2026<\/p>\n","protected":false},"author":294,"featured_media":9623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[89,85],"tags":[251,239,173],"class_list":["post-9622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-effective-emails","category-abilities","tag-communication","tag-sales","tag-vendita","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to e-mail effectively by using your common sense - Passoude<\/title>\n<meta name=\"description\" content=\"Here you can find some tips on writing effective emails and on how to use it in order to make the most out of its potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodiunconsulente.it\/en\/2018\/02\/05\/writing-effective-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to e-mail effectively by using your common sense - 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La mia esperienza di oltre 10 anni come imprenditrice mi ha permesso di gettare le basi per quello che sarebbe diventato il mio progetto pi\\u00f9 importante, Passodue: societ\\u00e0 di consulenza e formazione che combina profitto ed etica, successo professionale e felicit\\u00e0. 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