{"id":9417,"date":"2017-03-27T08:45:30","date_gmt":"2017-03-27T06:45:30","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/2017\/03\/27\/mission-and-vision\/"},"modified":"2023-07-12T17:36:04","modified_gmt":"2023-07-12T15:36:04","slug":"mission-and-vision","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2017\/03\/27\/mission-and-vision\/","title":{"rendered":"Mission and Vision: what exactly are they? How do you create and use them?"},"content":{"rendered":"

By Alberto Aleo<\/a><\/span><\/p>\n

Some time ago Massimo Gramellini<\/strong>, the vice editor of one of Italy\u2019s leading newspapers, La Stampa<\/strong>, surprised readers of his daily editorial by saying:<\/span><\/p>\n

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We won\u2019t beat the crisis by doing what other people know how to do and doing it better, but by doing better what only we know how to do<\/em><\/span><\/p><\/blockquote>\n

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A clear invitation to differentiate<\/strong>, to consider your professional activities not only in quantitative terms, as a source of income, but also as a tool to achieve higher goals. This post will discuss two tools that are useful for defining the objectives<\/strong> related to your values<\/strong> and your deepest aspirations<\/span>, as well as the results of an organization or of anyone who wants to tackle the market.<\/span><\/p>\n

What do we mean by mission and vision ?<\/h2>\n

Mission<\/strong> and Vision<\/strong> are both terms referring to what you want to achieve, as well as how and why you do it. Both will help you tell your story<\/strong> to the market, articulating your challenge<\/strong> and clarifying your reason for being in a way that proves appealing. They both therefore enable you to motivate<\/strong> the people who work with you as well as potential customers. <\/span><\/p>\n

Specifically, your mission<\/em> is responsible for defining your goals in the short and medium term<\/span> and addresses both customers and employees, while your vision<\/em> looks further ahead<\/span>, and also takes account of the effect your actions will have on the market as a whole, and on society.<\/span><\/p>\n

Building a <\/strong>mission and a vision<\/h2>\n

The job of defining your goals can be lengthy because it raises questions about the underlying reasons and values<\/strong> that led you to take a particular path. So we propose a number of questions you can ask yourself when drafting your mission and vision statements<\/span>:<\/span><\/p>\n