{"id":9319,"date":"2016-11-28T09:45:18","date_gmt":"2016-11-28T08:45:18","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/2016\/11\/28\/sales-training-courses\/"},"modified":"2023-09-05T17:48:54","modified_gmt":"2023-09-05T15:48:54","slug":"sales-training-courses","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2016\/11\/28\/sales-training-courses\/","title":{"rendered":"How to choose sales training courses"},"content":{"rendered":"<p><span style=\"font-size: 18px;\">by <a title=\"passodue\" href=\"https:\/\/diariodiunconsulente.it\/en\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alice Alessandri <\/a>and<a title=\"passodue\" href=\"https:\/\/diariodiunconsulente.it\/en\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Alberto Aleo<\/a><\/span><\/p>\n<p><span style=\"font-size: 18px;\">In a world packed with <b>sales training courses<\/b>, some advice may be useful on how to choose the right one, the course that will best suit your particular needs. In <i>Passodue<\/i> we provide <a title=\"training-courses\" href=\"https:\/\/diariodiunconsulente.it\/en\/training-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>sales training <\/b><b>courses<\/b><\/a><b>\u00a0<\/b>to companies and professionals based on the method of <a title=\"sales-ethics\" href=\"https:\/\/diariodiunconsulente.it\/en\/sales-ethics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Sales Ethics<\/b><\/a><b>,<\/b> focusing on the <b>centrality of the human<\/b> actors and on the <b>exchange of value<\/b> and on <b>trust<\/b>. Regardless of our specific offer, we dedicate this article to all those who wish to make the right choice when looking for a <b>sales course<\/b>. <span class=\"text-highlight\">How can you choose wisely when faced with generous promises, the latest gurus and ground-shaking slogans?<\/span><\/span><\/p>\n<h2><span style=\"font-size: 32px;\">The origins of sales<\/span><\/h2>\n<p><span style=\"font-size: 18px;\">Many of the techniques for communication and negotiation that the different <b>sales<\/b> <b>training courses<\/b> have in common, are based on a discipline called <b>NLP<\/b> (Neuro Linguistic Programming) developed in California in the &#8217;70s by a psychologist and a linguist, respectively <i>Bandler<\/i> and <i>Grinder<\/i>. NLP is an approach to <b>communications<\/b> used not only by <b>sellers<\/b> but also by <b>life coaches<\/b> and <b>motivators<\/b>. The latter are concerned with an individual&#8217;s <b>empowerment<\/b> while <b>salespeople<\/b> are obviously interested in selling; there is a substantial difference and hence, before between different <b>sales training courses<\/b>, you should check to which category the trainer you plan to contact belongs.<\/span><\/p>\n<hr \/>\n<blockquote><p><span style=\"font-size: 21px;\"><i>If you are interested in <\/i><b><i>sales techniques<\/i><\/b><i> make sure that anyone teaching the course has specific expertise, for example, that they have worked in sales within a company and are therefore able to give you <\/i><b><i>concrete advice<\/i><\/b><i> that can be <\/i><b><i>put into practice<\/i><\/b><i> in your profession.<\/i><\/span><\/p><\/blockquote>\n<hr \/>\n<h2><span style=\"font-size: 32px;\">The instruction manual<\/span><\/h2>\n<p><span style=\"font-size: 18px;\">Our work has given us the opportunity to meet many <b>successful<\/b> people. What we have discovered from meeting such people is the certainty that there is no <a href=\"https:\/\/diariodiunconsulente.it\/en\/2021\/11\/15\/magic-words-for-salespeople\/\"><b>magic formula<\/b><\/a> to achieve <b>results<\/b> and <b>well-being<\/b>.<\/span><\/p>\n<hr \/>\n<blockquote><p><span style=\"font-size: 21px;\"><i>We each have different <\/i><b><i>talents, passions<\/i><\/b><i> and <\/i><b><i>skills<\/i><\/b><i> that require a <\/i><b><i>customized approach<\/i><\/b><i> if they are to be fully exploited.<\/i><\/span><\/p><\/blockquote>\n<hr \/>\n<p><span style=\"font-size: 18px;\"><span class=\"text-highlight\">You have to be aware that there are no shortcuts to reach the finish line successfully<\/span>. Instead, you will need to engage and work hard. So beware of those who offer <b>magic formulas<\/b> and swift results. A myth that needs to be debunked is the <b>mechanistic vision of success:<\/b> \u201cif it worked for him, then it will work for me\u201d. Markets differ and situations change over time, meaning that what worked \u201cthere, yesterday\u201d will not work \u201chere, today\u201d. Moreover, when people tell the story of their success they often omit the difficult moments and the mistakes along the way because these would make the story less appealing, and frequently our memory deletes the unpleasant bits.<\/span><\/p>\n<hr \/>\n<blockquote><p><span style=\"font-size: 21px;\"><em>Look for <b>sales training courses<\/b> that will enhance your unique skills and abilities, not one based on an imaginary \u201cperfect salesperson\u201d.<\/em><\/span><\/p><\/blockquote>\n<hr \/>\n<figure id=\"attachment_19109\" aria-describedby=\"caption-attachment-19109\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19110 size-full\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/corsi-di-vendita-etica-trappola-passodue-alice-alessandri.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/corsi-di-vendita-etica-trappola-passodue-alice-alessandri.jpg 1920w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/corsi-di-vendita-etica-trappola-passodue-alice-alessandri-300x169.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/corsi-di-vendita-etica-trappola-passodue-alice-alessandri-1024x576.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/corsi-di-vendita-etica-trappola-passodue-alice-alessandri-768x432.jpg 768w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/corsi-di-vendita-etica-trappola-passodue-alice-alessandri-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-19109\" class=\"wp-caption-text\">Foto di <a href=\"https:\/\/unsplash.com\/@fosterious?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Sean Foster<\/a> su <a href=\"https:\/\/unsplash.com\/it\/foto\/wSY_EuTSK9Q?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-size: 32px;\">Avoid the traps<\/span><\/h2>\n<p><span style=\"font-size: 18px;\">There are some warning signs that should encourage you to check out the institution or the professional trainer with whom you are considering doing <b>sales training courses<\/b>. When you come across someone who promises \u201c<b>guaranteed results immediately<\/b>\u201d you should try to understand the foundations for such a promise:<\/span><\/p>\n<hr \/>\n<blockquote><p><span style=\"font-size: 21px;\"><i>Guaranteeing results is in fact a very effective marketing technique to attract customers, but rarely will your <\/i><b><i>sales performance<\/i><\/b><i> improve to the extent promised once the <\/i><b><i>sales course<\/i><\/b><i> is over.<\/i><\/span><\/p><\/blockquote>\n<hr \/>\n<p><span style=\"font-size: 18px;\">For sure, you have seen adverts on <i>social networks<\/i> or received mails saying, \u201cDo you want to make \u20ac10,000 from home? Click here!\u201d and on the next page you have to give the number of your credit card. Some people sell <b>sales training courses<\/b> using this priming technique, capturing your interest\u00a0 with questions that you can only answer by purchasing another <b>sales course<\/b> at a very high price.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Watch out for those who make promises they cannot keep or continually shift the finishing line so you must carry on paying to receive the answers you need.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">More generally when selecting <b>sales training courses<\/b>, <span class=\"text-highlight\">analyze carefully the <a href=\"https:\/\/diariodiunconsulente.it\/en\/2020\/02\/24\/the-5-basic-principles-of-effective-communication\/\"><b>communication style<\/b><\/a><\/span> of those offering it to check that it reflects your own thinking and your <b>values<\/b>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20370\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/scegliere-corso-vendita-alice-alessandri-alberto-aleo-malmo.jpg\" alt=\"scegliere corso di vendita\" width=\"1920\" height=\"1081\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/scegliere-corso-vendita-alice-alessandri-alberto-aleo-malmo.jpg 1920w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/scegliere-corso-vendita-alice-alessandri-alberto-aleo-malmo-300x169.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/scegliere-corso-vendita-alice-alessandri-alberto-aleo-malmo-1024x577.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/scegliere-corso-vendita-alice-alessandri-alberto-aleo-malmo-768x432.jpg 768w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2016\/03\/scegliere-corso-vendita-alice-alessandri-alberto-aleo-malmo-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-size: 18px;\">At <i>Passodue<\/i> we are convinced that selling is not a form of magic, but a profession where motivation is not enough to achieve thrilling results: <span class=\"text-highlight\">it takes <b>commitment<\/b>, <b>skills<\/b> and <b>competence<\/b><\/span>.<\/span><\/p>\n<hr \/>\n<blockquote><p><span style=\"font-size: 21px;\"><i>Real <\/i><b><i>success<\/i><\/b><i> is built over time, indeed there is a directly proportional relationship between the time that it takes to achieve success and the length it lasts.<\/i><\/span><\/p><\/blockquote>\n<hr \/>\n<p><span style=\"font-size: 18px;\">Using the internet metaphor once again, if you buy \u201c<b>likes<\/b>\u201d for your site or your video you will likely achieve a seemingly striking impact in a short time, and just as quickly your <b>results will fade<\/b> and you will disappear from the scene.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Selling today has changed, and in the most advanced markets it has ceased to be an activity dominated by aggressive and unscrupulous professionals. When you are in the classroom with your fellow students look around; if you see you are in the midst of people who believe in values such as <b>ethics<\/b>, <b>trust, transparency <\/b>and <b>respect<\/b> , then you can be sure you are in the right place.<\/span><\/p>\n<pre>| partem claram semper aspice |<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>by Alice Alessandri and Alberto Aleo In a world packed with sales training courses, some advice may be useful on how to choose the right one, the course that will best suit your particular needs. In Passodue we provide sales training courses\u00a0to companies and professionals based on the method of Sales Ethics, focusing on the&hellip;<\/p>\n","protected":false},"author":6,"featured_media":9322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[85],"tags":[251,241,235,246,236,238,252,379,254,174],"class_list":["post-9319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abilities","tag-communication","tag-ethics","tag-negotiation","tag-results","tag-sales-ethics","tag-success","tag-transparency","tag-transparency-2","tag-values","tag-vendita-etica-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose Sales Training Courses - Diario di un Consulente<\/title>\n<meta name=\"description\" content=\"How do you choose a sales training courses from among the multitude of offers? 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