{"id":9214,"date":"2016-06-20T09:00:58","date_gmt":"2016-06-20T07:00:58","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/2016\/06\/20\/personal-branding-2\/"},"modified":"2021-07-09T21:24:36","modified_gmt":"2021-07-09T19:24:36","slug":"personal-branding-2","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2016\/06\/20\/personal-branding-2\/","title":{"rendered":"Personal Branding: creating your own image"},"content":{"rendered":"<p>by <a href=\"https:\/\/diariodiunconsulente.it\/en\/about-us\/\">Alice Alessandri<\/a> and <a href=\"https:\/\/diariodiunconsulente.it\/en\/about-us\/\">Alberto Aleo<\/a><a href=\"https:\/\/diariodiunconsulente.it\/en\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3703\" title=\"individuality\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/tumblr_mve3mr27d41st5lhmo1_1280-683x1024.jpg\" alt=\"individuality\" width=\"500\" height=\"750\" \/><\/a><\/p>\n<p>If the world\u2019s best universities today aim to train <strong>entrepreneurs<\/strong> rather than managers, there must be a reason. The <strong>future of our economies<\/strong> will increasingly be entrusted to <strong>individual<\/strong> <strong>initiative<\/strong>. Ideas connected with a \u2018<strong>permanent job\u2019<\/strong> and \u2018<strong>guaranteed salary\u2019<\/strong> must be replaced by more dynamic concepts. Given that the desire for <strong>economic security<\/strong>, linked to the instinct of <strong>survival<\/strong>, is innate in human beings, how can we protect ourselves in a scenario that upsets the traditional idea of \u200b\u200bwork? By developing and claiming our own <strong>Personal Branding<\/strong>!<\/p>\n<blockquote><p><em>Whether you&#8217;re a <strong>freelancer<\/strong>, <strong>employee<\/strong>, <strong>manager<\/strong> or <strong>entrepreneur<\/strong>, if you wish to feel secure and confident that you are working towards an economically rosy future, you will have to rely not only on your professionalism but also on the <strong>reputation<\/strong> and recognition you create for yourself.<\/em><\/p><\/blockquote>\n<h2><strong>Personal Branding<\/strong><\/h2>\n<p>Much has been written on the subject of <strong>personal branding<\/strong>; I want to give you a summary of what we have learnt personally while working and studying. Firstly, however, I must make it quite clear that Alice and I make no distinction between your <strong>personal<\/strong> and <strong>professional<\/strong> image. We are convinced that there can be no difference between \u2018who you are\u2019 and \u2018what you do\u2019, because it is this alignment that provides the basis for a solid <strong>reputation<\/strong>. Too often on social profiles, websites, or more generally in communications from companies and professionals, words like \u2018quality\u2019, \u2018service excellence\u2019, \u2018customer focus\u2019, \u2018professional\u2019 or \u2018value for money\u2019 are bandied about, along with other generic expressions that are completely meaningless when the desire is to ensure <strong>differentiation<\/strong> and <strong>recognition<\/strong>. Clients are not looking for perfection but for <strong>truth<\/strong> and <strong>sincerity<\/strong>, and this means showing yourself as you really are.<\/p>\n<h2><strong>Networking<\/strong><\/h2>\n<p>Building a <strong>support network<\/strong>, made up of clients and colleagues, is necessary to reinforce your <strong>image<\/strong> and support your <strong>reputation<\/strong>. Our strategy can be summed up as adopting a \u2018<strong>giving\u2019<\/strong> behaviour. Give away (yes, you read that correctly) some of your time to those who deserve it and will benefit from it, but do not necessarily expect a direct and immediate return. Many <strong>negotiations<\/strong>, as well as many professional and personal <strong>relationships<\/strong>, fail precisely because people seek immediate results. If you have managed to create sincere bonds based on <strong>shared<\/strong> <strong>values<\/strong>, you will naturally attract people into your network who resemble you, and their behaviour will be a better recommendation than any <strong>communication<\/strong> tool.<\/p>\n<h2><strong>Communication<\/strong><\/h2>\n<p><a href=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/tumblr_n2k114hdqx1st5lhmo1_1280.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3704 size-large\" title=\"originality\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/tumblr_n2k114hdqx1st5lhmo1_1280-1024x675-1.jpg\" alt=\"originality\" width=\"980\" height=\"646\" \/><\/a><\/p>\n<p>Target all investments in <strong>communication<\/strong> to ensure you demonstrate your personal and professional <strong>originality<\/strong>. Highlight the part of your offer that will never be <strong>replicable<\/strong>, i.e. yourself. What customers will actually be purchasing are your <strong>values<\/strong>, <strong>ideas<\/strong>, <strong>vision<\/strong> and <strong>goals<\/strong> if they recognize that these contain a project that involves them emotionally and arouses their own passions. As the well-known Italian science journalist, Piero Angela says, \u2018interesting content needs good packaging\u2019. We advise you be careful when considering the form, whether for an interview, a meeting, a presentation or your company profile. Never overlook an opportunity to be <strong>authentic<\/strong> and\u00a0clearly recognizable.<\/p>\n<h2><strong>Style<\/strong><\/h2>\n<p>No path will always be easy and straightforward; decisions are not painless and there is a price to pay for <strong>freedom<\/strong>. What we have learned is that even in hard times it pays dividends if you remain <strong>optimistic<\/strong> and friendly. <strong>Kindness<\/strong> is not only a style but also a tactical approach that enables you and others to remain serene. When speaking of <strong>style<\/strong>, we advise you work to develop your own by <strong>respecting what you are<\/strong>, and not only what the market requires. The only essential ingredients when concocting your <strong>Personal Branding<\/strong> are a <strong>smiling face<\/strong> and <strong>punctuality<\/strong>. Simple details that communicate <strong>respect<\/strong> and will make a difference.<\/p>\n<p><a href=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/hkvipxgdrguigns6wv5s_img_5317.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3705 size-large\" title=\"style\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/hkvipxgdrguigns6wv5s_img_5317.jpeg\" alt=\"style\" width=\"980\" height=\"653\" \/><\/a><\/p>\n<p>When developing your own <strong>personal branding<\/strong> it is useful to think about the <strong>principles<\/strong> and <strong>objectives<\/strong> around which you centre your life, trying to restructure them more effectively. For example, if we reflect on the concept of <strong>economic security<\/strong> or survival, in whose name we often justify professional choices that fail to reflect our real identity and may therefore damage our image, we should remember that the word \u2018survival\u2019 suggests more than simply living, but rather indicates going beyond existence and hence <strong>innovating<\/strong> and improving. When faced with a professional choice of compromise, ask yourself if you are really ensuring your survival or if instead you are weakening your <strong>personal branding<\/strong> and thus abandoning the very <strong>security<\/strong> you wish to achieve. Investing in your own <strong>identity<\/strong> is actually the most effective way to ensure a happy future.<\/p>\n<pre>| partem claram semper aspice |<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>by Alice Alessandri and Alberto Aleo If the world\u2019s best universities today aim to train entrepreneurs rather than managers, there must be a reason. The future of our economies will increasingly be entrusted to individual initiative. Ideas connected with a \u2018permanent job\u2019 and \u2018guaranteed salary\u2019 must be replaced by more dynamic concepts. Given that the&hellip;<\/p>\n","protected":false},"author":6,"featured_media":9215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[92,85],"tags":[251,242,248,253,254,331],"class_list":["post-9214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-marketing-2","category-abilities","tag-communication","tag-identity","tag-optimism","tag-reputation","tag-values","tag-vision-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personal Branding - Diario di un Consulente<\/title>\n<meta name=\"description\" content=\"How can you create your Personal Branding, gain visibility and success while remaining true to your values? 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