{"id":23268,"date":"2025-01-20T14:30:20","date_gmt":"2025-01-20T13:30:20","guid":{"rendered":"https:\/\/diariodiunconsulente.it\/?p=23268"},"modified":"2025-01-20T19:03:17","modified_gmt":"2025-01-20T18:03:17","slug":"discover-your-core-values-and-your-value","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2025\/01\/20\/discover-your-core-values-and-your-value\/","title":{"rendered":"Discover your core values and your value.\u2028"},"content":{"rendered":"<p class=\"p1\"><span style=\"font-size: 18px;\"><span class=\"s1\">By <\/span><\/span><a href=\"https:\/\/diariodiunconsulente.it\/en\/about-us\/\"><span style=\"font-size: 18px;\"><span class=\"s1\">Alice Alessandri <\/span><\/span><\/a><span style=\"font-size: 18px;\"><span class=\"s1\">and<\/span><\/span><a href=\"https:\/\/diariodiunconsulente.it\/en\/about-us\/\"><span style=\"font-size: 18px;\"><span class=\"s1\"> Alberto Aleo<\/span><\/span><\/a><\/p>\n<p><span style=\"font-size: 18px;\">Welcome back to \u201c<span class=\"s2\"><b>Diario di un Consulente<\/b><\/span>\u201d! <span class=\"s2\"><b>2025<\/b><\/span> marks the thirteenth year of our blog. During this journey together, we\u2019ve established some habits with you, our readers, such as publishing articles on <span class=\"s2\"><b>Mondays<\/b><\/span> and many other traditions that characterise our \u201clittle\u201d community. One of these is our Christmas tradition of <span class=\"text-highlight\">sending a <span class=\"s2\"><b>notebook<\/b><\/span> (or diary, if you prefer) to those who have taken part in a <span class=\"s2\"><b>Passodue<\/b><\/span> training program<\/span>. This notebook is designed to help you face the new year with a constructive mindset. The 2024\/25 edition is dedicated to <span class=\"s2\"><b>discovering your core values and understanding your own value<\/b><\/span>.<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 18px;\">In the following article, we wanted to include further reflections on this topic, sharing our insights and advice with those who haven\u2019t received the notebook. <span class=\"s2\"><b>Values<\/b><\/span> have the magical power to <span class=\"s2\"><b>guide us toward choices in line with our true essence<\/b><\/span>, directing us during hard times and through the various challenges we all end up facing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23225\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderni-passodue-alice-alessandri-alberto-aleo.jpg\" alt=\"quaderni passodue alice alessandri alberto aleo\" width=\"1920\" height=\"1282\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderni-passodue-alice-alessandri-alberto-aleo.jpg 1920w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderni-passodue-alice-alessandri-alberto-aleo-300x200.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderni-passodue-alice-alessandri-alberto-aleo-1024x684.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderni-passodue-alice-alessandri-alberto-aleo-768x513.jpg 768w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderni-passodue-alice-alessandri-alberto-aleo-1536x1026.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2 class=\"p1\">What Are Values, and Why Do They Matter?<\/h2>\n<p class=\"p2\"><span style=\"font-size: 18px;\">As we discussed in an article exploring the difference between Business Ethics and Business Morality, the <span class=\"s2\"><b>set of core values<\/b><\/span> we believe in defines our moral compass, which in turn shapes our actions and behaviors. Values are <span class=\"s2\"><b>guiding principles<\/b><\/span> that consciously or unconsciously direct our actions. While they can be openly stated, what we say about ourselves doesn\u2019t necessarily match with what we are trying to achieve, as we\u2019ll explore in the next section. Nonetheless, it\u2019s clear that our <span class=\"text-highlight\">behaviors are driven <span class=\"s2\"><b>by deep-seated values, which we want to protect or embody<\/b><\/span>, whether we like it or not<\/span>.<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 18px;\">To have a better understanding of their nature, it\u2019s helpful to distinguish between values and goals. We set ourselves <span class=\"s2\"><b>goals<\/b><\/span> in order to achieve a specific <span class=\"s2\"><b>result<\/b><\/span>. For instance, you might focus on your career because of your ambitions or to be wealthy. <span class=\"s2\"><b>Values<\/b><\/span>, on the other hand, are significant <span class=\"s2\"><b>in and of themselves<\/b><\/span>. They inherently embody the result. Specific goals can stem from these values, with their ultimate purpose being the realization of that value. For example, if self-determination and personal fulfillment are important values to me, one of my goals might be to achieve professional success. <span class=\"text-highlight\">Values, therefore, help us <span class=\"s2\"><b>define our goals<\/b><\/span> and outline the actions we need to achieve them<\/span>.<\/span><\/p>\n<h2 class=\"p1\">How to Discover Your Core Values.<\/h2>\n<p class=\"p2\"><span style=\"font-size: 18px;\">If you\u2019ve ever tried to define your goals, perhaps following advice from our article on <a href=\"https:\/\/diariodiunconsulente.it\/en\/?p=19686\"><strong>wording objectives correctly<\/strong><\/a>, you\u2019ll know it\u2019s easier said than done. It is clear, therefore, that understanding our core values, which are hypothetically placed at a higher point in our <span class=\"s2\"><b>consciousness<\/b><\/span>, must be much harder! In fact, <span class=\"text-highlight\">we are often unaware of our core values<\/span>, and while they inspire our actions, they may remain hidden from us.<\/span><\/p>\n<hr \/>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 21px;\"><b><i>Discovering your core values<\/i><\/b><i> can be a complex and even unpleasant process as you might realize that some values don\u2019t coincide with your personal image of yourself.<\/i><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<p class=\"p2\"><span style=\"font-size: 18px;\">In the notebook mentioned earlier, we provided several tips which can be summarized as follows:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span style=\"font-size: 18px;\"><span class=\"s2\"><b>The Importance of Travelling:<\/b><\/span> Getting away from your routine and looking at things from a distance is a great way to self-reflect. Humans often learn and understand through contrast, defining things by their differences. That\u2019s why immersing yourself in new cultures or alternative environments, even for a short period, can help you understand your values better. At Passodue, we strongly believe in the transformative power of travelling, which we\u2019ve discussed <a href=\"https:\/\/diariodiunconsulente.it\/en\/2023\/07\/31\/tips-for-travelling-with-awareness\/\"><strong>in articles like this one<\/strong><\/a>.<\/span><\/li>\n<li class=\"li2\"><span style=\"font-size: 18px;\"><span class=\"s2\"><b>The Role of Stories:<\/b><\/span> Our \u201cmoral education,\u201d or the shaping of our values, often depends on the stories we grew up with, such as books, films, or family anecdotes, which are deeply significant to us. A great exercise to discover your values is to deconstruct these stories and uncover their moral lessons. For inspiration, consider the work of <a href=\"https:\/\/diariodiunconsulente.it\/en\/2017\/10\/16\/leadership-peacetime-leigh-hafrey\/\"><strong>Prof. Leigh Hafrey<\/strong><\/a>.<\/span><\/li>\n<li class=\"li2\"><span style=\"font-size: 18px;\"><span class=\"s2\"><b>The People Who Inspire Us:<\/b><\/span> \u201cYou are the average of the five people you spend the most time with,\u201d said Jim Rohn. Relationships play a huge role in shaping and influencing our lives. The people we\u2019re drawn to and the ones we avoid possess values we either find attractive or repellent. As <a href=\"https:\/\/diariodiunconsulente.it\/en\/2017\/09\/18\/interview-mary-gentile\/\"><strong>Mary Gentile<\/strong><\/a>, a leading expert in this field, teaches us, similarities and contrasts in values can be incredibly revealing.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23232\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderno-passodue-alice-alessandri-alberto-aleo.jpg\" alt=\"scopri i tuoi valori\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderno-passodue-alice-alessandri-alberto-aleo.jpg 1920w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderno-passodue-alice-alessandri-alberto-aleo-300x225.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderno-passodue-alice-alessandri-alberto-aleo-1024x768.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderno-passodue-alice-alessandri-alberto-aleo-768x576.jpg 768w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2025\/01\/quaderno-passodue-alice-alessandri-alberto-aleo-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p class=\"p2\"><span style=\"font-size: 18px;\">Once you\u2019ve drafted a list of your values, the next step is to <span class=\"s2\"><b>rank<\/b><\/span> them and identify connections or conflicts among them. This is because in our \u201c<span class=\"s2\"><b>moral map<\/b><\/span>,\u201d <span class=\"text-highlight\">values aren\u2019t all equivalent<\/span>. Some are primary, others instrumental for other values, and some may even appear contradictory because they manifest in behaviors that seem opposite to the value itself. By analyzing these contradictions, you can define your values more effectively and understand how they relate to each other.<\/span><\/p>\n<h2 class=\"p1\">How to Tap into Your Core Values and Turn Them Into Value.<\/h2>\n<p class=\"p2\"><span style=\"font-size: 18px;\">Why is understanding our core values important, and what practical benefits can it bring? First, it offers a <span class=\"text-highlight\">renewed sense of <span class=\"s2\"><b>self-awareness<\/b><\/span><\/span>, and it later serves as a guide when we need to make tough decisions, but not only&#8230;<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 18px;\">There are moments in life when we face <span class=\"s2\"><b>conflicts<\/b><\/span> with others or with ourselves. <span class=\"text-highlight\">Many of these stem from <span class=\"s2\"><b>ethical dilemmas<\/b><\/span> <\/span>which reflect behaviors based on different values or clashing goals. To support this, here\u2019s an example from a previous article on <span class=\"s2\"><b>conflicts that arise in <a href=\"https:\/\/diariodiunconsulente.it\/en\/2015\/06\/29\/customer-vs-seller-conflict-of-interests\/\">sales<\/a><\/b><\/span>. When you realise that your customer\u2019s interests or goals contrast with yours, and you can\u2019t find the right way or the right topics to persuade them, it\u2019s likely that this conflict stems from a much deeper conflict within you. Deep down, you might even think that the customer is right in not purchasing a product, in asking for a discount, or in disagreeing with you.<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 18px;\">How often have we felt pressured to act against our core values to close a deal, achieve a professional goal, or gain personal benefit?<\/span><\/p>\n<hr \/>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 21px;\"><b><i>The ability to achieve your goals is directly proportional to how well they align with your core values<\/i><\/b><i>. When your objectives are consistent with your values, your effectiveness increases exponentially.<\/i><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<p class=\"p2\"><span style=\"font-size: 18px;\">This means that core values are directly linked to the <span class=\"s2\"><b>results <\/b><\/span>and the <span class=\"s2\"><b>value<\/b><\/span> that we can generate for ourselves and for others, even in a broader sense. <span class=\"s2\"><b>Our value is correlated to the core values that we can inspire in others<\/b><\/span> through our actions, our way of communicating with others, and the stories we generate and share. <span class=\"text-highlight\">A person\u2019s charisma is, in essence, an expression of their values<\/span>.<\/span><\/p>\n<hr \/>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 21px;\"><i>Like our talents, our core values represent the most noble things we can offer to others.<\/i><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<p class=\"p2\"><span style=\"font-size: 18px;\">When shared through mutually beneficial relationships, our values are enhanced and then given back to us.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 18px;\"><span class=\"s1\">A good <\/span><b>exercise<\/b><span class=\"s1\"> you can start from is to ask yourself: <\/span><i>\u201cIn what way can my core values be applied to my relationships? How can I make use of them in my professional life?<\/i><\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 18px;\">As we\u2019ve explored in this short article, <span class=\"s2\"><b>becoming aware of your values and taking responsibility for them<\/b><\/span> requires intentional and sometimes extreme effort. We often claim to have core values that, in everyday life, we don\u2019t fully live up to, but, as the saying goes, \u201cActions speak louder than words,\u201d and it\u2019s through our actions that our true beliefs take shape.<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 18px;\"><span class=\"text-highlight\">Discovering and living by your values makes you honest and effective<\/span>, helping you align with your true <span class=\"s2\"><b>mission<\/b><\/span>.<\/span><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<pre>| partem claram semper aspice |<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>One of these is our Christmas tradition of sending a notebook (or diary, if you prefer) to those who have taken part in a Passodue training program. This notebook is designed to help you face the new year with a constructive mindset. The 2024\/25 edition is dedicated to discovering your core values and understanding your own value.<br \/>\nIn the following article, we wanted to include further reflections on this topic, sharing our insights and advice with those who haven\u2019t received the notebook. Values have the magical power to guide us toward choices in line with our true essence, directing us during hard times and through the various challenges we all end up facing.<\/p>\n","protected":false},"author":6,"featured_media":23230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[85,88,73],"tags":[249,242,234,254],"class_list":["post-23268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abilities","category-sales-ethics","category-vendita-etica","tag-awareness","tag-identity","tag-relationship","tag-values","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover your core values and your value.\u2028 &bull; Passodue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodiunconsulente.it\/en\/2025\/01\/20\/discover-your-core-values-and-your-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover your core values and your value.\u2028 &bull; Passodue\" \/>\n<meta property=\"og:description\" content=\"One of these is our Christmas tradition of sending a notebook (or diary, if you prefer) to those who have taken part in a Passodue training program. This notebook is designed to help you face the new year with a constructive mindset. The 2024\/25 edition is dedicated to discovering your core values and understanding your own value. In the following article, we wanted to include further reflections on this topic, sharing our insights and advice with those who haven\u2019t received the notebook. 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