{"id":13713,"date":"2021-03-29T11:00:05","date_gmt":"2021-03-29T09:00:05","guid":{"rendered":"https:\/\/diariodiunconsulente.it\/?p=13713"},"modified":"2026-01-27T13:07:46","modified_gmt":"2026-01-27T12:07:46","slug":"structured-brainstorming","status":"publish","type":"post","link":"https:\/\/diariodiunconsulente.it\/en\/2021\/03\/29\/structured-brainstorming\/","title":{"rendered":"Structured brainstorming: making best use of collective intelligence"},"content":{"rendered":"

Passodue<\/a> with the contribution of Riccardo Trevisani<\/a><\/span><\/p>\n

Men are\u00a0social animals<\/strong>, which means that their survival and\u00a0evolution<\/strong> are linked to their ability to connect with others, making the most of shared skills<\/strong>,\u00a0creativity<\/strong>\u00a0and\u00a0ideas<\/strong>\u00a0. However, putting heads together to create a powerful brain capable of producing\u00a0shared value\u00a0<\/strong>is not always easy<\/strong>: this is why it is advisable to resort to methods and tools that can help us. We will describe a few in this article.<\/span><\/p>\n

From brainstorming to flow of ideas<\/span><\/h2>\n

The word \u201cbrainstorming<\/strong>\u201d is now part of the business jargon and identifies every\u00a0creative moment <\/strong>\u2013 more or less structured \u2013 aimed at generating\u00a0ideas<\/strong>, finding\u00a0solutions<\/a>\u00a0<\/strong>and\u00a0<\/strong>overcoming\u00a0obstacles<\/strong> of various kinds.<\/span><\/p>\n

In the vast majority of companies, however, these activities are limited to an\u00a0exchange of opinions<\/strong> where the views of the superiors often prevail over the best ideas. In the absence of a model to follow, hierarchies tend to<\/b>\u00a0prevail, with the risk of causing divisions and internal team conflicts which might divert from the set goals or even damage\u00a0team spirit<\/strong>.\u00a0The new brainstorming techniques try to overcome this impasse by adopting specific tools for each stage of the process<\/span>.<\/span><\/p>\n

\"flussoPhoto Rodion Kutsaev by UnSplash<\/span><\/p>\n

A creative ritual<\/span><\/h2>\n
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Creativity<\/strong> is truly one of the most sacred things and one of the most powerful blessings we are gifted with as human beings, and as such it must be respected and practiced through real rituals<\/strong>.<\/span><\/em><\/p>\n<\/blockquote>\n

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Like any other celebration, it requires a specific\u00a0location<\/strong><\/a>\u00a0where it can take place, a precise use of\u00a0t<\/strong>ime<\/strong><\/a>\u00a0and a clear definition of the\u00a0roles<\/strong>\u00a0of those who will take part in the \u00a0creative action.<\/span><\/p>\n

In an effective brainstorming session\u00a0everyone contributes to generating ideas<\/strong><\/span>.\u00a0First of all choose a quiet and comfortable place, where you have all the tools you need to work (post-it notes, paper, colors, \u2026) as well as food supplies (water, drinks, fruit, \u2026) in case the session goes on quite long. Start by sharing with the participants the practices of interaction, including the following two which we consider essential:<\/span><\/p>\n