{"id":6901,"date":"2020-12-14T16:36:04","date_gmt":"2020-12-14T15:36:04","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/?page_id=6901"},"modified":"2026-03-17T14:19:39","modified_gmt":"2026-03-17T13:19:39","slug":"ethical-marketing","status":"publish","type":"page","link":"https:\/\/diariodiunconsulente.it\/en\/ethical-marketing\/","title":{"rendered":"Best of \u2026 Ethical marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:50px;\"><\/div><style>.vcex-heading.vcex_6af6c5c121397{color:#003366;font-size:36px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-h2 wpex-text-center vcex_6af6c5c121397\"><span class=\"vcex-heading-inner wpex-inline-block\">Ethical marketing<\/span><\/h2>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text text_align=&#8221;left&#8221;]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1542098258746\">\n<div class=\"wpb_wrapper\">\n<p>Marketing is considered increasingly transversal to all company functions; a\u00a0<strong>language<\/strong>\u00a0that every manager or employee \u2013 regardless of the role they play \u2013 must be able to speak, because in a company \u201ceverything and everyone sells\u201d and in the eyes of the customer there can never be too much consistency.<\/p>\n<p><strong>Marketing involves different areas of knowledge<\/strong>, from highly technical knowledge based on statistical analysis and precise strategic tools, to that rooted in psychology and relationships and focusing on the study of people and their emotions. It is this combination of humanism and science that enables us to achieve a\u00a0<strong>level of knowledge<\/strong>\u00a0that can free hidden potential for ourselves and for our business.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div><figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1536\" height=\"768\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/daniele-riggi-635135-unsplash-copia.jpg\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/daniele-riggi-635135-unsplash-copia.jpg 1536w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/daniele-riggi-635135-unsplash-copia-300x150.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/daniele-riggi-635135-unsplash-copia-1024x512.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/12\/daniele-riggi-635135-unsplash-copia-768x384.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/div><\/figure><div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div>[vc_column_text text_align=&#8221;left&#8221;]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1542098258746\">\n<div class=\"wpb_wrapper\">\n<p>In a series of articles dedicated to this topic, we talk about how\u00a0<strong>marketing has been transformed<\/strong>\u00a0in recent years and how to make its use functional, practical and applicable in our everyday work.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text color=&#8221;#666666&#8243;]\n<h2 style=\"text-align: center;\"><em>We will answer questions such as \u201cAre the 4 Ps of the marketing mix still valid?\u201d, \u201cHow does marketing help us understand the customer?\u201d,\u00a0\u201cHow do I position myself on the market and ensure recognizability?\u201d<\/em><\/h2>\n[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div>[vc_column_text text_align=&#8221;center&#8221;]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1542098258746\">\n<div class=\"wpb_wrapper\">\n<p>Here is a selection of articles that will help you find answers:<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1606909421821{margin-top: 50px !important;}&#8221;][vc_column]<style>.vcex-blog-grid-wrap.vcex_6af6c5c1246eb .entry-title{color:#555555;font-size:24px;font-weight:400;}<\/style><div class=\"vcex-module vcex-blog-grid-wrap wpex-clr vcex_6af6c5c1246eb\"><div class=\"wpex-row vcex-blog-grid wpex-clr entries gap-15 match-height-grid\"><div class=\"vcex-blog-entry vcex-grid-item entry-has-details span_1_of_2 col-1 col entry post-24326 type-post has-media cat-91 post_tag-394 translation_priority-58\"><div class=\"vcex-blog-entry-inner entry-inner wpex-first-mt-0 wpex-last-mb-0 wpex-clr\"><div class=\"vcex-blog-entry-media entry-media wpex-relative overlay-parent overlay-parent-plus-hover wpex-overflow-hidden\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/2025\/06\/16\/ethical-leadership-being-of-service-to-the-organisation\/\" title=\"Ethical Leadership: Being of Service to the Organisation.\"><img width=\"1920\" height=\"690\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2023\/05\/leadership-etica-alice-alessandri-alberto-aleo.jpg\" class=\"vcex-blog-entry-img wpex-align-middle\" alt=\"leadership etica\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2023\/05\/leadership-etica-alice-alessandri-alberto-aleo.jpg 1920w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2023\/05\/leadership-etica-alice-alessandri-alberto-aleo-300x108.jpg 300w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2023\/05\/leadership-etica-alice-alessandri-alberto-aleo-1024x368.jpg 1024w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2023\/05\/leadership-etica-alice-alessandri-alberto-aleo-768x276.jpg 768w, https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2023\/05\/leadership-etica-alice-alessandri-alberto-aleo-1536x552.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n<div class=\"overlay-plus-hover overlay-hide theme-overlay wpex-absolute wpex-inset-0 wpex-transition-all wpex-duration-300\" aria-hidden=\"true\">\n\t<span class=\"overlay-bg wpex-flex wpex-items-center wpex-justify-center wpex-bg-black wpex-block wpex-absolute wpex-inset-0 wpex-opacity-60\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"40\" width=\"40\" stroke=\"#fff\"><path d=\"M-83 26.947h7.225v234.297H-83zM20 0h0v20h20 0-20v20h0V20H0h0 20z\"\/><\/svg><\/span>\n<\/div>\n<\/a><\/div><div class=\"vcex-blog-entry-details entry-details wpex-bordered wpex-first-mt-0 wpex-last-mb-0 wpex-clr\"><div class=\"match-height-content\"><h2 class=\"vcex-blog-entry-title entry-title wpex-mb-5 wpex-child-inherit-color\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/2025\/06\/16\/ethical-leadership-being-of-service-to-the-organisation\/\">Ethical Leadership: Being of Service to the Organisation.<\/a><\/h2><div class=\"vcex-blog-entry-date entry-date wpex-text-sm wpex-text-3 wpex-mb-5\">16\/06\/2025<\/div><div class=\"vcex-blog-entry-excerpt entry-excerpt wpex-my-15 wpex-text-pretty wpex-last-mb-0 wpex-clr\"><p>Leadership at the service of the organization is when a leader correctly understands they should be a guide while enhancing this role with the ability to support and foster growth - both individually and collectively - without losing sight of goals and results.<\/p><\/div><div class=\"vcex-blog-entry-readmore-wrap entry-readmore-wrap wpex-my-15 wpex-clr\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/2025\/06\/16\/ethical-leadership-being-of-service-to-the-organisation\/\" class=\"entry-readmore theme-txt-link\" aria-label=\"Read more... about Ethical Leadership: Being of Service to the Organisation.\">Read more...<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1606919420336{margin-bottom: 50px !important;padding-top: 50px !important;}&#8221;][vc_column]<h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-h2 wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block\">Has this been useful?<\/span><\/h2><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:15px;\"><\/div>[vc_column_text text_align=&#8221;center&#8221;]<span style=\"font-size: 21px;\">If you would like to know more, please contact us<br \/>\nfor questions or further information.<\/span>[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div><div class=\"theme-button-wrap textcenter wpex-clr\"><a href=\"\/en\/contacts\/\" class=\"vcex-button theme-button align-center inline\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Write to Passodue<\/span><\/a><\/div> [\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text text_align=&#8221;left&#8221;] Marketing is considered increasingly transversal to all company functions; a\u00a0language\u00a0that every manager or employee \u2013 regardless of the role they play \u2013 must be able to speak, because in a company \u201ceverything and everyone sells\u201d and in the eyes of the customer there can never be too much consistency. Marketing involves different&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6911,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6901","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best of \u2026 Ethical marketing &bull; Passodue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodiunconsulente.it\/en\/ethical-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of \u2026 Ethical marketing &bull; Passodue\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text text_align=&#8221;left&#8221;] Marketing is considered increasingly transversal to all company functions; a\u00a0language\u00a0that every manager or employee \u2013 regardless of the role they play \u2013 must be able to speak, because in a company \u201ceverything and everyone sells\u201d and in the eyes of the customer there can never be too much consistency. 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