{"id":6892,"date":"2020-12-02T22:33:04","date_gmt":"2020-12-02T21:33:04","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/?page_id=6892"},"modified":"2021-09-21T19:13:31","modified_gmt":"2021-09-21T17:13:31","slug":"defining-the-commercial-strategy","status":"publish","type":"page","link":"https:\/\/diariodiunconsulente.it\/en\/consultancy-services\/defining-the-commercial-strategy\/","title":{"rendered":"Defining the Commercial Strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600105526349{margin-bottom: 60px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #faf8f6 !important;}&#8221;][vc_column]<figure class=\"vcex-image vcex-module wpex-text-center\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"140\" height=\"140\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/10\/iconeTavola-disegno-1-copia-9.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Alice Alessandri Alberto Aleo\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:15px;\"><\/div><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-h1 wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block\">Defining the Commercial Strategy<\/span><\/h1>[\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#description&#8221; el_id=&#8221;description&#8221;][vc_column width=&#8221;1\/6&#8243;]<nav class=\"vcex-navbar vcex-navbar--list vcex-module align-left wpex-clr\"><div class=\"vcex-navbar-inner wpex-clr wpex-float-left\"><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#descrizione\" class=\"vcex-navbar-link vcex-navbar-link--5208 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Descrizione<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#contenuti\" class=\"vcex-navbar-link vcex-navbar-link--5211 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Contenuti<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#modalitaoperative\" class=\"vcex-navbar-link vcex-navbar-link--5215 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Modalit\u00e0<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#risultati\" class=\"vcex-navbar-link vcex-navbar-link--5222 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Risultati<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"#consulenti\" class=\"vcex-navbar-link vcex-navbar-link--5223 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Team Consulenti<\/span><\/a><\/div><\/div><\/nav>[\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><span style=\"font-size: 16px;\"><b><span style=\"font-size: 18px;\">Description <\/span><br \/>\n<\/b>This training project will guide you to <strong>develop the commercial strategy<\/strong> in a precise and efficient way, in order to achieve the desired business results.<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 18px;\"><b>Target audience<\/b><\/span><\/p>\n<ul class=\"check-list\">\n<li>Professionals<\/li>\n<li class=\"li7\">SMEs and organizations that want to develop or redesign their commercial strategy<\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\"><b><span style=\"font-size: 21px;\"><span style=\"font-size: 18px;\">Estimated duration<br \/>\n<\/span><\/span><\/b><\/span>The times indicated below are approximate. The actual duration will be defined after a number of preliminary meetings with the client and will depend on several factors such as the level of commercial competence, the available data, the size and complexity of the business etc\u2026<\/p>\n<p><span style=\"font-size: 21px;\"><b><span style=\"font-size: 18px;\"> Versions <\/span><\/b><\/span><\/p>\n<ul class=\"check-list\">\n<li class=\"li7\">Freelancers<\/li>\n<li>Small companies<\/li>\n<li>Medium-large companies<\/li>\n<\/ul>\n<p class=\"p1\"><span style=\"font-size: 21px;\"><span style=\"font-size: 18px;\"><b>Modes of delivery<\/b><\/span>\u00a0<\/span><\/p>\n<ul class=\"check-list\">\n<li class=\"li7\">Face-to-face meetings<\/li>\n<li class=\"li7\">Online meetings<\/li>\n<li class=\"li7\">Blended (online meetings alternated with operational meetings with the client)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#contents&#8221; el_id=&#8221;contents&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]<span style=\"font-size: 18px;\"><strong>Contents <\/strong>\u00a0<\/span>[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div>[vc_column_text]\n<table id=\"tablepress-37\" class=\"tablepress tablepress-id-37\">\n<tbody class=\"row-striping\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><strong>Freelancers<\/strong><\/td><td class=\"column-3\"><strong>Small businesses<\/strong><\/td><td class=\"column-4\"><strong>Medium-Large <br \/>\ncompanies<\/strong><\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>Duration<\/strong><\/td><td class=\"column-2\"><strong>from 1 to 2 months<\/strong><\/td><td class=\"column-3\"><strong>from 2 to 3 months<\/strong><\/td><td class=\"column-4\"><strong>from 3 to 6 months<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Preliminary analysis of sales data<\/td><td class=\"column-2\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Analysis of the customer portfolio<\/td><td class=\"column-2\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Identifying the key challenges for growth<\/td><td class=\"column-2\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Profiling potential <br \/>\ncustomers<\/td><td class=\"column-2\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Identifying growth strategies by market, client, product\/service<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Creating the budget and distributing targets on multiple levels<\/td><td class=\"column-2\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Choosing the tools to find new customers<\/td><td class=\"column-2\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Choosing the up-selling and cross-selling tools<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Defining price positioning and price lists <\/td><td class=\"column-2\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Choosing the customer approach channels<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">Implementing performance control tools<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">Choosing effective actions on the ground<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">Creating a reporting <br \/>\nsystem<\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><span  style=\"color:#ed5958;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-37 from cache -->[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#structure&#8221; el_id=&#8221;structure&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><b><span style=\"font-size: 18px;\"><strong>Project structure<\/strong><br \/>\n<\/span><\/b>What we at Passodue do to develop the commercial strategy is <strong>collaborating with the client<\/strong> in order to build internal competence within the company so that it <strong>becomes autonomous<\/strong> in the subsequent operations. We could define this approach as a training consultancy. For this reason the client needs to nominate a contact person who will be responsible for collecting data and developing tools guided by our consultants for the whole duration of the project.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#results&#8221; el_id=&#8221;results&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><b><span style=\"font-size: 18px;\">Expected results<br \/>\n<\/span><\/b>The development of a specific commercial strategy that includes the actions to be taken in order to achieve the desired business results.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#team&#8221; el_id=&#8221;team&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><span style=\"font-size: 18px;\"><b>Team of trainers<br \/>\n<\/b><strong>Alberto Aleo<\/strong>, <strong>Canzio Panzavolta<\/strong>.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1604485470656{margin-top: 50px !important;padding-top: 30px !important;padding-bottom: 30px !important;background-color: #faf8f6 !important;}&#8221;][vc_column]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-h2 wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block\">How much does training with Passodue cost?<\/span><\/h2>[vc_column_text]\n<h3 style=\"text-align: center;\">Request a quote<\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 18px;\"><span style=\"font-size: 16px;\">Fill in the form! We will contact you to give you further information and provide you with an offer<br \/>\non how to<strong> develop a specific commercial strategy<\/strong><\/span><br \/>\n<\/span><\/p>\n[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div>\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_1' ><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/en\/wp-json\/wp\/v2\/pages\/6892#gf_1' novalidate> \r\n <input type=\"hidden\" class=\"gforms-pum\" value=\"{&quot;closepopup&quot;:false,&quot;closedelay&quot;:0,&quot;openpopup&quot;:false,&quot;openpopup_id&quot;:0}\" \/>\n                        <div class='gform_body gform-body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_1_9\" class=\"gfield gf_left_half gfield_contains_required 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{jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_1').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'https:\/\/diariodiunconsulente.it\/wp-content\/plugins\/gravityforms\/images\/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_1').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}, 50);}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [1, current_page]);} );} );<\/script>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1603287306548{margin-top: 50px !important;}&#8221;][vc_column][vc_column_text]\n<h2 style=\"text-align: center;\">Check Passodue whole training offer<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1604484612651{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text line_height=&#8221;2&#8243;]<span style=\"font-size: 18px;\"><strong>Consultancy services<\/strong><\/span>[\/vc_column_text]<nav class=\"vcex-navbar vcex-navbar--list vcex-module\"><div class=\"vcex-navbar-inner wpex-clr\"><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"https:\/\/diariodiunconsulente.it\/consulenza\/#Strategia\" class=\"vcex-navbar-link vcex-navbar-link--5898 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list\"><span class=\"vcex-navbar-link-text\">Marketing Etico e Strategia<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"https:\/\/diariodiunconsulente.it\/consulenza\/#Commerciale\" class=\"vcex-navbar-link vcex-navbar-link--5899 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list\"><span class=\"vcex-navbar-link-text\">Vendita Etica e Relazione con il cliente<\/span><\/a><\/div><\/div><\/nav>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"font-size: 18px;\"><strong>Training courses<\/strong><\/span>[\/vc_column_text]<nav class=\"vcex-navbar vcex-navbar--list vcex-module\"><div class=\"vcex-navbar-inner wpex-clr\"><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/training-courses\/\" class=\"vcex-navbar-link vcex-navbar-link--15904 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list\"><span class=\"vcex-navbar-link-text\">Strategy &amp; Marketing<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/training-courses\/#Commerce\" class=\"vcex-navbar-link vcex-navbar-link--15905 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list\"><span class=\"vcex-navbar-link-text\">Commerce &amp; Sales<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/training-courses\/#Leadership\" class=\"vcex-navbar-link vcex-navbar-link--15906 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list\"><span class=\"vcex-navbar-link-text\">Leadership, working in a team and personal growth<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/conferences\/\" class=\"vcex-navbar-link vcex-navbar-link--15907 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list\"><span class=\"vcex-navbar-link-text\">Conferences<\/span><\/a><\/div><\/div><\/nav>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"font-size: 18px;\"><strong>Scheduled courses<\/strong><span style=\"font-size: 16px;\">[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:15px;\"><\/div>[vc_column_text]We are organising the 2021 course calendar.<\/span><br \/>\n<span style=\"font-size: 16px;\">Subscribe to the newsletter <strong>to stay updated<\/strong>.[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div><a href=\"\/en\/newsletter-subscription-form\/\" class=\"vcex-button theme-button inline\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Subscribe to the newsletter<\/span><\/a> [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600105526349{margin-bottom: 60px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #faf8f6 !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#description&#8221; el_id=&#8221;description&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text] Description This training project will guide you to develop the commercial strategy in a precise and efficient way, in order to achieve the desired business results. Target audience Professionals SMEs and organizations that want to develop or redesign their commercial&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6232,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6892","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Defining the Commercial Strategy &bull; Passodue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodiunconsulente.it\/en\/consultancy-services\/defining-the-commercial-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defining the Commercial Strategy &bull; Passodue\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600105526349{margin-bottom: 60px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #faf8f6 !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#description&#8221; el_id=&#8221;description&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text] Description This training project will guide you to develop the commercial strategy in a precise and efficient way, in order to achieve the desired business results. 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