{"id":6377,"date":"2020-11-20T10:46:09","date_gmt":"2020-11-20T09:46:09","guid":{"rendered":"http:\/\/passodue.flywheelsites.com\/?page_id=6377"},"modified":"2026-03-12T10:36:49","modified_gmt":"2026-03-12T09:36:49","slug":"pricing-strategy-and-defense-of-the-economic-value","status":"publish","type":"page","link":"https:\/\/diariodiunconsulente.it\/en\/training-courses\/pricing-strategy-and-defense-of-the-economic-value\/","title":{"rendered":"Pricing strategy and defense of the economic value"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600105526349{margin-bottom: 60px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #faf8f6 !important;}&#8221;][vc_column]<figure class=\"vcex-image vcex-module wpex-text-center\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"140\" height=\"140\" src=\"https:\/\/diariodiunconsulente.it\/wp-content\/uploads\/2020\/10\/iconeTavola-disegno-1-copia-10.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Alice Alessandri Alberto Aleo\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:15px;\"><\/div><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-h1 wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block\">The pricing strategy<br \/>\nand the defence of economic value<\/span><\/h1>[\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#description&#8221; el_id=&#8221;description&#8221;][vc_column width=&#8221;1\/6&#8243;]<nav class=\"vcex-navbar vcex-navbar--list vcex-module align-left wpex-clr\"><div class=\"vcex-navbar-inner wpex-clr wpex-float-left\"><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#descrizione\" class=\"vcex-navbar-link vcex-navbar-link--5208 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Descrizione<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#contenuti\" class=\"vcex-navbar-link vcex-navbar-link--5211 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Contenuti<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#modalitaoperative\" class=\"vcex-navbar-link vcex-navbar-link--5215 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Modalit\u00e0<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"\/#risultati\" class=\"vcex-navbar-link vcex-navbar-link--5222 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Risultati<\/span><\/a><\/div><div class=\"vcex-navbar-list-item wpex-list-item wpex-clear\"><a href=\"#consulenti\" class=\"vcex-navbar-link vcex-navbar-link--5223 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list local-scroll\"><span class=\"vcex-navbar-link-text\">Team Consulenti<\/span><\/a><\/div><\/div><\/nav>[\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><span style=\"font-size: 16px;\"><b><span style=\"font-size: 18px;\"><strong>Description<\/strong><br \/>\n<\/span><\/b><\/span>The course will deal with the <strong>price setting strategy aimed<\/strong> at obtaining a correct positioning of the offer and a fair value remuneration. Participants will learn how to present and uphold their quotations, <strong>overcoming customers\u2019 objections<\/strong>.<\/p>\n<p class=\"p1\"><span style=\"font-size: 18px;\"><b>Target audience<\/b><\/span><\/p>\n<ul class=\"check-list\">\n<li class=\"li7\">Sales agents<\/li>\n<li class=\"li7\">Salespeople<\/li>\n<li class=\"li7\">Sales staff<\/li>\n<li>Freelancers<\/li>\n<li>Start-up companies<\/li>\n<\/ul>\n<p><span style=\"font-size: 21px;\"><b><span style=\"font-size: 18px;\">Versions<\/span><\/b><\/span><\/p>\n<ul class=\"check-list\">\n<li>Single-company \u00a0(dedicated to individual companies)<\/li>\n<li>Inter-company \u00a0(open to multiple companies and individuals)<\/li>\n<\/ul>\n<p class=\"p1\"><span style=\"font-size: 21px;\"><span style=\"font-size: 18px;\"><b>Modes of delivery<\/b><\/span><\/span><\/p>\n<ul class=\"check-list\">\n<li class=\"li7\">In-class meetings<\/li>\n<li class=\"li7\">Online lessons<\/li>\n<li class=\"li7\">Blended learning (online training and assessment meetings)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#contents&#8221; el_id=&#8221;contents&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]<span style=\"font-size: 18px;\"><strong>Course contents<\/strong><\/span><span style=\"font-size: 18px;\">\u00a0<\/span>[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div>[vc_column_text]\n<table id=\"tablepress-34\" class=\"tablepress tablepress-id-34\">\n<tbody class=\"row-striping\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><strong>Comprehensive <\/strong><\/td><td class=\"column-3\"><strong>Compact <\/strong><\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>Duration in hours<\/strong><\/td><td class=\"column-2\"><strong>16<\/strong><\/td><td class=\"column-3\"><strong>8<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">The price in economy and its importance in budgetary terms <\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Externalities and asymmetries in the price setting process<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Strategic positioning against competitors and pricing strategies<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">The concept of price lever<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Effective price lists<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Sales promotions<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Price presentation technique<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Effective quote writing<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Recognizing and overcoming price objections <\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Managing discount requests<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">Different types of customers and their price approach <\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">Price ratio, discounts, and customer loyalty<\/td><td class=\"column-2\"><span  style=\"color:#FF5C39;font-size:21px;\" class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z\"\/><\/svg><\/span><\/td><td class=\"column-3\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-34 from cache -->[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#structure&#8221; el_id=&#8221;structure&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;&#8221;]\n<p class=\"p1\"><b><span style=\"font-size: 18px;\">Course structure<br \/>\n<\/span><\/b>The course can be organized into full-day or half-day sessions. The interval between lessons goes from a minimum of 7 to a maximum of 30 days, according to specific needs. Between one meeting and the next, participants will be assigned <strong>tasks<\/strong>&nbsp;and&nbsp;<strong>exercises<\/strong>&nbsp;in order to&nbsp;<strong>experience what they have learnt<\/strong>&nbsp;and to&nbsp;<strong>engage with the teachers<\/strong>&nbsp;during assessment. The basic principle underlying Passodue training courses is that of&nbsp;<strong>training to action<\/strong>:&nbsp;<strong>the exercises and case studies discussed in the classroom<\/strong>&nbsp;will be taken from participants\u2019 real lives so that, in addition to their training, they can obtain advice immediately applicable to their roles.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#modalitaoperative&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><b><span style=\"font-size: 18px;\">Number of participants<\/span><\/b><\/p>\n<ul class=\"check-list\">\n<li class=\"li1\"><span class=\"s1\">Max 20 (inter-company)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Max 15 (single company)<\/span><\/li>\n<li>Max 10 (web)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#modalitaoperative&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><span style=\"font-size: 18px;\"><span style=\"font-size: 16px;\"><b>Scheduled courses<\/b><\/span><a href=\"https:\/\/diariodiunconsulente.it\/calendario-corsi\/\"><span style=\"font-size: 16px;\"><b><br \/>\n<\/b><\/span><\/a><a href=\"https:\/\/diariodiunconsulente.it\/en\/calendar\/\">Discover the courses on the calendar<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#results&#8221; el_id=&#8221;results&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]\n<p class=\"p1\"><b><span style=\"font-size: 18px;\">Expected results<br \/>\n<\/span><\/b>A \u201cgood price\u201d is the result of careful internal evaluations \u2013 related to the analysis of the\u00a0 cost\/income ratio of our business \u2013 and external evaluations linked to the strategic positioning of our products and services against the market and our competitors. However a good price becomes useless if we are not able to defend it against a customer who might not understand the value of what is being offered. Giving a discount or offering a promotion isn\u2019t always an effective strategy to <strong>close a sale<\/strong>. During the comprehensive course participants will learn how to best use all of these concepts, becoming aware of the opportunities and of the risks they may hide. The compact course is aimed at those who want to quickly learn the right tools to <strong>improve their ability to speak about prices<\/strong> and <strong>uphold the value of their offers<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#team&#8221; el_id=&#8221;team&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;&#8221;]\n<p class=\"p1\"><b><span style=\"font-size: 18px;\">Team of trainers<br \/>\n<\/span><\/b><span class=\"s1\">All Passodue trainers have years of corporate experience as consultants, managers or entrepreneurs. The techniques explained are the result of constant research and innovation.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1604485470656{margin-top: 50px !important;padding-top: 30px !important;padding-bottom: 30px !important;background-color: #faf8f6 !important;}&#8221;][vc_column]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-h2 wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block\">How much does training with Passodue cost?<\/span><\/h2>[vc_column_text]\n<h3 style=\"text-align: center;\">Request a quote<\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 18px;\"><span style=\"font-size: 16px;\">Fill in the form! We will contact you to give you further information and provide you with an offer<br \/>\non how to set prices, <strong>present and uphold quotations, overcoming customers\u2019 objections.<\/strong><\/span><br \/>\n<\/span>[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div>\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_1' ><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/en\/wp-json\/wp\/v2\/pages\/6377#gf_1' novalidate> \r\n <input type=\"hidden\" class=\"gforms-pum\" value=\"{&quot;closepopup&quot;:false,&quot;closedelay&quot;:0,&quot;openpopup&quot;:false,&quot;openpopup_id&quot;:0}\" \/>\n                        <div class='gform_body gform-body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_1_9\" class=\"gfield gf_left_half 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wpex-list-item wpex-clear\"><a href=\"https:\/\/diariodiunconsulente.it\/en\/conferences\/\" class=\"vcex-navbar-link vcex-navbar-link--15907 wpex-inline-block wpex-float-left wpex-mb-5 theme-txt-link list\"><span class=\"vcex-navbar-link-text\">Conferences<\/span><\/a><\/div><\/div><\/nav>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"font-size: 18px;\"><strong>Scheduled courses<\/strong><span style=\"font-size: 16px;\">[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:15px;\"><\/div>[vc_column_text css=&#8221;&#8221;]<span style=\"font-size: 16px;\">Subscribe to the newsletter <strong>to stay updated<\/strong>.<\/span>[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\"><\/div><a href=\"\/en\/newsletter-subscription-form\/\" class=\"vcex-button theme-button inline\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Subscribe to the newsletter<\/span><\/a> [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600105526349{margin-bottom: 60px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #faf8f6 !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#description&#8221; el_id=&#8221;description&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text] Description The course will deal with the price setting strategy aimed at obtaining a correct positioning of the offer and a fair value remuneration. Participants will learn how to present and uphold their quotations, overcoming customers\u2019 objections. Target audience Sales&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6189,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6377","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pricing strategy and defense of the economic value &bull; Passodue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodiunconsulente.it\/en\/training-courses\/pricing-strategy-and-defense-of-the-economic-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing strategy and defense of the economic value &bull; Passodue\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1600105526349{margin-bottom: 60px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #faf8f6 !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;#description&#8221; el_id=&#8221;description&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text] Description The course will deal with the price setting strategy aimed at obtaining a correct positioning of the offer and a fair value remuneration. 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