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Multi-stakeholder negotiation: when the salesperson has to multitask

When a bride-to-be goes through the “ritual” of choosing her wedding dress, her mother, mother-in-law, the bride’s best friend, the father (who is usually expected to pay for the dress) and other guests such as her grandmother, a wise aunt and so on are usually all present. How will our salesperson have to behave to convince the entire “purchasing team”?

The charm of ethics: from fashion to real change factor

For some time now, advertisements, company mission statements, and marketing and communication strategies in general are going through a process of “whitewashing” and are focusing on spreading an “ethical” message. Therefore, here is our opinion on the increasingly common trend of adding the word “ethical” to business.

Four approaches to tackle 2024

Every January, social media, newspapers, blogs, and newsletters give advice on how to start the new year. We at Passodue also want to play a part in this tradition, and we will do so by outlining four approaches to tackle 2024, which, in our opinion, represent the main ways people behave in these cases.

Christmas 2023 Trends: Simplicity, Beauty, and Creativity

If you don’t feel particularly gifted with Simplicity, Beauty, or Creativity, this is the article for you. Together, we will try to discover and awaken them, getting back in touch with our essence, not only for ourselves, but also to share our gifts with others, which, after all, is what Christmas is all about!

How to handle an angry client

In the pages of our “diary”, we have often stressed how important it is to maintain a good relationship with clients over time. Here is some advice on how to handle an angry client.

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